Sherrilynne Starkie

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Rules for good media relations

Sherrilynne Starkie

Many companies fail to include a media relations strategy as part of their content marketing. This means they are walking away from opportunities to gain exposure to massive audiences, getting the SEO benefits of backlinks from high authority websites and often, winning a Google Page One ranking for their priority keywords. Contact me!

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Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. And they need be bona fide social media and inbound marketing experts. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. HubSpot and Hootsuite both offer certification too.

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Top Five: Social networks invest in quality news

Sherrilynne Starkie

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. — SS.

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How to be smart on Twitter

Sherrilynne Starkie

Ask An Expert: Pitching on Twitter for SEO and PR. Upgrade Your Twitter Marketing. Featured Headline Social Media Twitter analytics Best practice Social network' HMV’s Twitter nightmare. PLEASE LIKE MY FACEBOOK PAGE. Related articles. How to Use Twitter (and why it beats FB).

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Search marketing services every social media consultant should offer

Sherrilynne Starkie

Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing. Click To Tweet Here are the search marketing services every good social media consultant will offer: Strategy. Search marketing needs careful planning and smart thinking. Influencer marketing.