Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Similar Posts: Twitter: Real-Time Analytics And How It Can Help Your Business. Twitter, Hope, Aspiration, Ambition and Future.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Mindjumpers

JANUARY 25, 2013

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. but a deeper analysis will provide marketers with more valuable business insights. Marketers can monitor the performance (reach, engagement rates, sentiment etc.)

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

JUNE 19, 2014

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194

Research Data Social CRM Wikipedia 194