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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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Six Stellar Twitter Tools and Reviews

Webbiquity SMM

While powerful on its own, the 140-character social chatter site is even more useful when extended with tools to accomplish all sorts of tasks, from analyzing current followers and finding new ones to identifying influencers and trends, creating custom Twitter feeds, monitoring brand conversations and more.

Review 189
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Tool Tuesday: PostRank Analytics

Akamai Marketing

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. What I wish they would improve: While this data is great, none of this can be exported, even for paying users (there is a freemium model for bloggers), making long-term trends harder to identify.

Postrank 134
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

This feedback can identify customer sentiment (positive or negative), trends and more. Integrating reputation monitoring in your marketing strategy is about more than just keeping a pulse on your brand. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

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Turning off the ViperChill RSS Feed: What You HAVE to Tell Your Blog Readers

Viper Chill

Though niches that have more web savvy audiences like marketing or technology are more likely to be affected, this is going to impact anyone who has built up their RSS readership. Step One: Find Another RSS Reader You’re Happy With. RSS monitoring is great for reputation management as well.

RSS 78
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Millennial Marketing: Actionable Social Media Advice from a Top Marketer [SSM008]

Buffer Social

Understanding the consumer behavior of younger generations is one of the most talked about subjects in marketing today. Particularly when it comes to Millennial marketing. But what if you could look inside the mind of a successful Millennial marketer? How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS.

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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online.

Tools 52