Sysomos Audience Moves Towards Measuring Social Media ROI
Dave Fleet
JUNE 15, 2010
Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. I came away impressed.
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