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Sherrilynne Starkie

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Analytics: what matters to content marketers?

Sherrilynne Starkie

MARCH 8, 2014

While this can provide a superficial indication of what content gains traction in social media, it does not provide enough insight to determine the return on investment (ROI) of marketing activity. This is the actual value in using social media analytics properly. Related posts: Analytics: What are you really learning?

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Measuring what matters in communications

Sherrilynne Starkie

JULY 3, 2018

What kind of insights can we get from different analytics tools? It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. how can we track things easier? What tools are out there to help us? The last thing is being agile.

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