Mindjumpers
APRIL 20, 2012
Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. Slide 10: Discussing the buzz words on the way to defining Social Analytics. That’s about it!
Mindjumpers
AUGUST 6, 2012
Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media.
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Mindjumpers
MARCH 22, 2012
Therefore, Google has recently released a new set of Social Reports within Google Analytics. The new Social Reports will be available from a new “social” tab, when you log in to Google Analytics. Make better, more efficient data-driven decisions in your social media marketing program.
Mindjumpers
MAY 15, 2012
The point of Big Data and thereby BDAs is neither marketing nor PR. I have introduced the white paper on Actionable Social Analytics by Awareness before, but I would like to show a relevant illustration to underline the purpose of SPS in handling Big Data from BDAs: Let the data revolution begin!
Mindjumpers
JANUARY 25, 2013
Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. Following are four of those metrics for measuring social media ROI, which we see as of great importance. but a deeper analysis will provide marketers with more valuable business insights.
Mindjumpers
SEPTEMBER 5, 2011
What I found really cool about the product is, that it allows sharing as well as integrates analytics to a website. Therefore, with this product it becomes possible to easily integrate your website to different social media channels as well as with the click of a button the trends and the ROI of social media efforts can be measured!
Mindjumpers
JUNE 19, 2014
Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.
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