Jeff Esposito

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SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics.

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Facebook’s the crack and we’re all greedy junkies

Jeff Esposito

One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool). We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform. If you have great content that ties into what your customers and fans want, you will reach an engaged audience.

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