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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. I came away impressed. Placing a Value on your Visitors. In doing so, you gain a relative value for each visitor to your site.

Sysomos 273
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Announcing a New Podcast for Content Marketers

Convince & Convert

That’s why we built MarketingPodcasts.com (the only search engine for marketing podcasts), and also why we at Convince & Convert are positively THRILLED to launch our third podcast… Content Pros. Subscribe on iTunes, leave a review on iTunes, and tell the world about the show on Facebook, Linkedin, and Twitter. .

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11 best social media listening tools

Unmetric

Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. I t’s a marketing automation tool with a listening feature that helps increase your brand’s visibility and engagement on social media. Pricing: Free.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Actionly also includes Twitter account management and analytics tools. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Sentiment Graph for a Talking Bag. Hell, 12.7%

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Best Social Media Monitoring Tools

Bill Hartzer

Review Analyst – ReviewAnalyst is a new tool that lets hotels take a proactive approach to user-generated hotel reviews, blogs, videos & images. This social media monitoring tool is not only for hotels, you can track and monitor your brand, your company, and you reviews about your company and your company’s products.

Cymfony 152