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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178
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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase. But that’s not the only social media impact on retail brands. That’s more than 4.6

Retail 105
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Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” Euclid collects data for retail businesses using smartphone technology to track consumer movement. This is powerful retail technology and a very clever use of smartphones for tracking purposes.

Retail 93
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A Strategic Approach to Boosting Email Marketing Success with Online Catalogs 

The Realtime Report

A Strategic Approach to Boosting Email Marketing Success with Online Catalogs Email marketing remains an indispensable tool for businesses to engage with their audience. A promising tactic to enhance your email marketing initiatives is the incorporation of interactive online catalogs.

Fashion 91
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Snapchat Insights: How to Use the Analytics Tool (And What to Track)

Hootsuite

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 145
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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

Examples 201
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5 best TikTok marketing agencies in 2023

Sprout Social

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.