Buzz Marketing for Technology

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Why CMO’s Need To Be More Involved in Ecommerce

Buzz Marketing for Technology

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. That responsibility should belong to the chief marketing officer. Data is crucial to online retail. If the $42.3 But online is a big place. What’s the best way to make all this happen?

Retail 202
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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. Want to know the secrets of the most successful online retailing giants, eBay and Amazon? Posted in Conversion Conversion Optimization. Learn from those who are bigger, faster and stronger.

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Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

As trendy catchwords go, “personalization” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of a one-size-fits-all approach. But personalization isn’t just marketing hype. It makes sense. Technology Is So Personal.

Marketing 268
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4 Lessons from Responsive Design for CMOs

Buzz Marketing for Technology

Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Responsive design brings a variety of benefits – both for brand marketers and the consumers interacting with content across multiple devices. Rule #2: Always Be Refining.

Apparel 236
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Are You Making These Costly Holiday Mobile Mistakes?

Buzz Marketing for Technology

And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. While mobile commerce stats have been rising for quite some time, many retailers have yet to nail its optimal experience. Posted in Customer Experience eCommerce Mobile. Invalid code?

Mobile 197
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Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Industry - Automotive - Defense/Aerospace - Energy/Utilities - Financial - Health Care - Retail - Transportation - Travel - Manufacturing. Business Intelligence and Analytics. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Research E-mail Newsletters. Small Enterprise.

Wireless 268