Small Business Mavericks

JUNE 1, 2012

Before you start marketing yourself online, you should develop your online marketing strategy. The first step to developing an online marketing strategy is to assess your current state of online marketing. You’ve got to include a search engine marketing strategy in your marketing plan.

Strategy 170

Strategy Marketing Engineering Analytics 170

Small Business Mavericks

DECEMBER 16, 2015

Content marketing is an ever-changing discipline. If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Content marketing is a team sport.

Skills 70

Skills Team Content Marketing 70

Small Business Mavericks

DECEMBER 2, 2013

With so many changes happening at the search engine level, this is a trying time for many online marketers. Google no longer provides a free keyword research tool for non-PPC customers and they no longer provide keyword data to webmasters who are trying to measure the traffic to your websites and where that traffic is coming from.

SEO 98

SEO Metrics Discount Analytics 98

Small Business Mavericks

NOVEMBER 16, 2015

If you do any business online, or if you are a small business owner in the 21st century, you should be familiar with basic online tools that will allow you to run your business, market your business, and interact with your customers. SurveyMonkey – SurveyMonkey is a great way to conduct market research by taking customer surveys.

Small Business 70

Small Business Yammer Tools HootSuite 70

Small Business Mavericks

FEBRUARY 4, 2015

One of the big advantages marketers and business owners have in 2015 is the abundance of options we have in tools for improving our performance. Nick Rojas has a nice look at online tools to improve your content marketing strategies on B2C, for instance. But a tool is only going to be helpful if you know how to use it.

Tools 70

Tools How To Small Business System 70

Small Business Mavericks

MAY 4, 2015

Zero In on your Key Topics — do your research and see which keywords click with your audience and build on those. I think there will always be new tactics to explore, and we need to do the tracking & analytics research to know if that particular wave will be one that we should ride.

Facebook 70

Facebook Patterns Journal Analytics 70

Small Business Mavericks

FEBRUARY 13, 2011

Rather than getting involved in any online discussion with the customer, do a little research first; you may be surprised at what you find. A little research soon discovered that these individuals were not customers at all. » Is Your Customer Service Up To Scratch?

Reputation 87

Reputation Case Study Press Release Small Business 87