Sherrilynne Starkie

DECEMBER 31, 2014

To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. According to the report’s authors Rebecca Lieb , Jessica Groopman and Susan Etlinger, having a content culture takes the concepts of a content marketing to a whole new level. Related posts: Writing tricks for content marketers.

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Content Committee How To Curation 282

Sherrilynne Starkie

APRIL 5, 2018

It takes digital knowledge along with solid marketing and communications experience. It meant no promoted content, a limited use of stories and no analytics. The problem was the target audience, researchers and academics, was not taking part. Keeping up is not easy. It takes time and resources.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

JUNE 22, 2013

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. It’s a service that helps brands engage directly with people in emerging markets via mobile phones. Successful social media marketing to moms. Canada (Photo credit: Wikipedia). Related articles.

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Data Foursquare Conference Wikipedia 327

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Finding value in Klout like sites.

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Analytics Social Capital Klout Analysis 380

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Owned Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Sherrilynne Starkie

JANUARY 8, 2018

Research Skills. Traditional Research Provides insight to inform strategy and creative. Online research Provides insight to inform strategy and creative and tactical adjustment on the fly. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

JULY 3, 2018

What kind of insights can we get from different analytics tools? It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. Public awareness research is always the gold standard. how can we track things easier?

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