Mindjumpers

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Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline. Social Analytics for Marketing and Sales Effectiveness Framework.

Metrics 268
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Social Business + Big Data = Business intelligence

Mindjumpers

Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. The point of Big Data and thereby BDAs is neither marketing nor PR. Combined, this online data equals Big Data. Especially the articles of Jeremiah Owyang and Raj De Datta.

Data 262
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Twitter, Hope, Aspiration, Ambition and Future

Mindjumpers

However the next step Twitter is taking is one I’m very excited about, as it gives marketers amazing opportunities. Similar Posts: Twitter: Real-Time Analytics And How It Can Help Your Business. I love Twitter, but refuse to believe that it’s the best thing that’s hit us yet; that is still to come. Exciting stuff!!

Twitter 184
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Research-Driven Ideas for Social Data

Mindjumpers

Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research.

Research 194
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Four Metrics for Measuring Social ROI

Mindjumpers

Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. but a deeper analysis will provide marketers with more valuable business insights. Marketers can monitor the performance (reach, engagement rates, sentiment etc.) Reach & Engagement.

ROI 245
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Dark Social – We Only See The Tip of The Social Media Iceberg

Mindjumpers

Among other things the research showed that 32 % of people who share content online would only share via Dark Social. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. A recent report from Radium One shed some light on the concept of “Dark Social”.

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Dark Social – We only See The Tip of the Social Media Iceberg

Mindjumpers

Among other things the research showed that 32 % of people who share content online would only share via Dark Social. Madrigal, tech editor at Atlantic.com, to refer to web traffic that comes from outside sources that web analytics can’t track. A recent report from Radium One shed some light on the concept of “Dark Social”.