Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195

Privacy Marketing Reputation Data 195

Dave Fleet

MAY 25, 2011

My primary concern was that, after seeing nearly a 90% variance between their numbers and those from Google Analytics on my own site, I couldn’t trust that their numbers for other sites would be correct. when comparing the traffic numbers for local analytics (google, omniture, etc) to the numbers on Compete.com.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

DECEMBER 21, 2011

Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

FEBRUARY 28, 2013

Do you aim for consistency and economies of scale or responsiveness at a local market level? Embrace proactiveness – don’t wait for people to come to you; use analytics and insights to drive proactive content to answer questions ahead of time. Do you house social within the corporate HQ or at the business unit level?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

JUNE 15, 2010

At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics. In doing so, it determines whether your visitors are qualified leads or just browsing.

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. Social media, says the report, drives less than 1% of online sales.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414