Sprout Social

MAY 11, 2023

Technically, you can do it—but it opens you up to unnecessary risks and incidents that can cause financial loss and permanent reputational damage. With this intel on hand, you are empowered to respond to reputational risks before they become a full-blown crisis, and expand the breadth of your corporate communications strategy.

Reputation 128

Reputation Tools Brands How To 128

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. This translates into streamlined operations and improved productivity.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

MARCH 30, 2023

That’s the best form of marketing every brand dreams of. So the bigger question is how to dig those out quickly and improve your online reputation at stake. For example, a fast-food restaurant opens near you, and they start social media marketing aggressively. Go to Profile Analytics. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. By diving into your LinkedIn analytics, you’ll unlock insights into what resonates with your audience, allowing you to tailor your content, posting schedule, and engagement tactics more effectively.

Template 52

Template Templates Analytics LinkedIn 52

Buzz Marketing for Technology

AUGUST 10, 2011

To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. With sentiment there is no such thing as accuracy, there is only agreement. And, “sentiment&# does not mean the same thing to all people in all situations. Here is a good example.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Is the influencer partnership driving more brand mentions and positive sentiment online? Knowing where you stand exposes market gaps and opportunities.

Brands 107

Brands How To Sentiment Metrics 107

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. Brand reputation on check A comprehensive Instagram social listening guide helps you monitor and manage your brand’s reputation.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 133

Sentiment How To Marketing Analysis 133

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 129

Marketing How To Sample Samples 129

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

The recent boom in video marketing has also made this channel a breeding ground for creators. Brands become super conscious and play safe with their LinkedIn marketing strategy in fear that they will lose that professional edge. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? You can then analyze the data to uncover insights that will inform your marketing decisions. While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can even measure brand sentiment and quickly identify reputational risks.

Tools 109

Tools Tweetdeck Brands Sentiment 109

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. From start-ups to small businesses and large enterprises to public figures, Mentionlytics can help manage a brand’s reputation and social media.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Keyhole.co

MAY 25, 2022

In fact, marketers use social data for various purposes. Studies have shown that 56% of marketers use social data for understanding their audience. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition. What is Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. But, as with any marketing channel, showing up without a strategy can be fruitless. With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors?

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

JANUARY 16, 2024

Competition is fierce in today’s markets. Understanding competitors through social listening Screenshot taken from lush.com In any market, knowing your competition is half the battle. With the aid of social media analytics tools , collecting this data is now a breeze. Or L’Oréal and Garnier? Ready to tune in?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

MAY 12, 2023

Social media marketing Get more out of your social media campaigns to promote your brand. Market research Keyword monitoring is another effective market research tactic that involves gathering information about your target audience. Web analytics tools: They let you see how much traffic your website gets from specific keywords.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. But that’s not all you can do.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

AUGUST 9, 2023

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. Typically, this data is reported as positive, negative or neutral.

Social Media 78

Social Media Sentiment Metrics Data 78

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 111

Brands Sentiment How To Analysis 111

Keyhole.co

FEBRUARY 13, 2023

Most of them were based on social media and marketing. Social media and marketing? Do you have any ideas about social media marketing? But for now, let’s jump on the bandwagon to learn the basics of social media marketing and a few top ways to build SMM strategies. This is called social media marketing.

Social Media 52

Social Media Strategy Marketing Metrics 52

Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. With over 335.7 billion in ad revenue in 2022.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sprout Social

NOVEMBER 21, 2023

What’s their email marketing strategy? This includes keeping tabs on your competitors’ social media activity, pricing changes, marketing campaigns, product launches and more. Competitive monitoring also involves collecting data on market trends and other key aspects of your industry landscape. You need to know it all.

Sentiment 94

Sentiment Metrics Analysis Trends 94

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 73

Social Media Banking Brands Sentiment 73

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. The tool helps you manage your social media accounts with the help of market insights. Profile analytics : Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52