Dave Fleet

JULY 5, 2010

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Strong analytics.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Hell, 12.7%

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Bill Hartzer

MAY 26, 2010

Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Visible Technologies has successfully helped many companies manage their online branding by doing something so many companies fail to do – listen to their customers.

Cymfony 152

Cymfony Social Media SM2 Tools 152

Razor Social

MARCH 30, 2016

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Social Analytics. Who is monitoring you?

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. We ran the same exact report in Visible Technologies , and found approximately 150 tweets for the same phrases and date ranges. We like Visible a lot. Hell, 12.7%

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Net-Savvy Executive

MARCH 30, 2011

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). Converseon blurs the lines that divide research, creative marketing, and management consulting services.

Radian6 85

Radian6 Cymfony Alterian Lithium 85

Proactive Report

JUNE 24, 2010

You can do some keyword research to see what phrases people are searching for, or look into your own analytics to see what words and phrases people search to find your website. There are many monitoring tools on the market now. Visible Technologies. Free Tools. The most basic tool is RSS. ViralHeat Read a review.

Tools 68

Tools Filtrbox Jive Netvibes 68