Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. But where do you start with building a chatbot? Table of contents: What is a chatbot builder?

Hubspot 101

Hubspot Template Templates API 101

Sprout Social

JULY 28, 2020

Every retailer is thinking about the steps they’ll need to take when it’s time to reopen. As stores increasingly welcome guests in person, social data will help marketers develop a clear plan of action to ensure an effective and safe reopening for everyone. Throughout quarantine, social gave brands a direct line to their customers.

Strategy 134

Strategy Retail Marketing How To 134

Hootsuite

SEPTEMBER 25, 2023

Now you’re looking at your performance report, wondering what the numbers actually mean. 1 Analytics Tool for Growth Beautiful reports. Our beginner’s guide to TikTok marketing will help you get started and connect with TikTok’s hyper-engaged community. Is a 2% engagement rate high or low? Clear data. Not sure how?

Industry 125

Industry Engagement HootSuite Analytics 125

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Social media campaigns are living, breathing things.

Campaign 121

Campaign Hashtag Analytics Metrics 121

Talkwalker SM

MAY 26, 2016

Let’s face it: in the digital sphere, this is the era of ad blockers, and potential customers trust the recommendations of their peers a lot more than the content produced by your marketing team. in returns, or even higher if you are in the food, retail or travel industry (2015, The Shelf ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics.

Review 128

Review Brands How To Analysis 128

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Sprout Social

JUNE 26, 2023

In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Another 56% expect all offers to be personalized. Audience research Every audience is different.

Social Media 125

Social Media Sentiment Data Team 125

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Sprout Social

MAY 4, 2021

Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Tiny Tassel , a retailer specializing in handmade jewelry, uses Facebook Shop features to create informative, Facebook-native product pages.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

SEPTEMBER 30, 2021

The Sprout Social Index 2021™, UK & Ireland report found 54% of UK consumers use Instagram. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day.

Instagram 112

Instagram Bazaarvoice Retail Feed 112

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. 50% of participants in a study reported being more interested in a brand when they see ads for it on Instagram. Many third-party apps promise a streamlined analytics dashboard.

Instagram 117

Instagram HootSuite UGC Influencer 117

Saying It Social

MARCH 25, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Google To Introduce Opt Out Browser Plug In For Analytics Up until just a few minutes ago when I started reading some reports about what I’m about to tell you, I’ve been a huge Google “junkie&#.

Analytics 124

Analytics Google StumbleUpon Digg 124

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 121

Patterns Sentiment Analysis Proposal 121

Bill Hartzer

FEBRUARY 4, 2011

There is a new report from ForeSee Results that details research that they performed showing that social media is responsible for only three percent of web site visits to retail web sites. Apparently, according to a report that I wrote about recently, social media spending is going up. But is this really a good decision?

Sites 113

Sites Report Social Media Retail 113

The Realtime Report

MAY 28, 2019

Any given organization’s data strategy depends heavily on the analytics tools they make available to employees—like self-service analytics tools that help employees pull their own insights from data without having to depend on specialists to help. Embed Analytics Dashboards. The result? So, what’s the solution?

Data 79

Data Collaboration Analytics Embedding 79

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Yet that’s what was argued recently in The 5 most worthless metrics in marketing in iMedia Connection.

Metrics 195

Metrics Marketing Class ROI 195

Bill Hartzer

AUGUST 21, 2012

LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. This person they hire for this position will be part of the online marketing team managing and implementing a multi-million dollar paid search marketing program for the company.

Engineering 109

Engineering Paid Search CPA CPM 109

Sprout Social

MAY 5, 2020

When marketing practitioners and their bosses align on goals for social, they can unlock social’s potential as a true driver for business growth. For practitioners, this means understanding how marketing leaders prioritize their objectives for social and leaning on social data to develop effective strategies that support bottom-line goals.

Skills 133

Skills Class Data Team 133

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? In this blog post, we’re explaining what affiliate marketing is, how to get started, and how you can use an affiliate program to fast-track your brand’s growth and success! Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

Affiliate marketing 97

Affiliate marketing Affiliate network Instagram Marketing 97

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. In addition to that, Oktopost includes all the monitoring, tracking, and analytics features you could hope to expect from a social listening solution.

Tools 116

Tools B2B Sentiment Notification 116

Ignite Social Media

OCTOBER 12, 2017

This week, our very own Director of Analytics, Ryan Sweeney was featured in Adweek, Facebook continues to test image recognition capabilities, and Snapchat’s ad revenue forecast is lowered. CPG brand content drove more organic reach through link content than video content, yet retailers and service industry found the opposite to be true.

Brands 94

Brands Facebook Retail Study 94

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. The fine details of social algorithms , audience segmentation and analytics alone require some serious knowledge to navigate.

Social Media 96

Social Media How To Marketing ROI 96

Sprout Social

AUGUST 24, 2022

The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. Stepping into a social media manager role is the right choice for people who want to help shape a brand’s story, build an online community, reach business goals and pursue a long-term marketing career.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Twist Image

JULY 31, 2014

When I was spending time in Silicon Valley two weeks ago, Avinash Kaushik (Digital Marketing Evangelist at Google and bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0 ) told me that a major brand once remarked to him that they don''t consider anyone a customer of theirs unless they have bought from them twice.

Retail 91

Retail Analytics Research Buy 91

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. And this is all despite the wealth of analytics and tools available to marketers today. According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) . #1: The problem? A bit of both?

Social Media 99

Social Media How To Metrics Analytics 99

Sprout Social

SEPTEMBER 12, 2022

And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. 9 stellar social media management agencies for your brand.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Sprout Social

JULY 30, 2020

In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Ingredient is a food marketing agency and several of their clients are grocery stores, which were deemed essential businesses during COVID-19 and were one of the few places consumers still regularly visited during the pandemic.

Retail 123

Retail Groups Groups Social Media 123

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. When you monitor, you respond accordingly.

Social Media 136

Social Media Strategy Brands Airlines 136

Sprout Social

AUGUST 19, 2021

The Sprout Social Index 2021™, UK & Ireland report found 63% of consumers bought from social media in the past year. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. The Body Shop .

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Building a data-driven marketing culture.

Data 101

Data Skills Meme Social Media Management 101

Twist Image

FEBRUARY 23, 2017

You cannot not throw a marketing professional down a flight of stairs these days without the word "chatbots!" She explained that, while retailers fawn over the latest glitzy gadget, hoping it'll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.". Do you think that chatbots are the future?

Retail 68

Retail Microsoft Mobile Data 68

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. A marketing report from SocialPubli.com showed that 93% of marketers are using influencer marketing. Once thought of as only a trend, influencer marketing is becoming a very profitable marketing tactic. .

Collaboration 98

Collaboration Influencer Campaign UGC 98