Waxing UnLyrical

JANUARY 11, 2019

Many agencies don’t have a dedicated analytics team they can lean on to do deep dives into a client’s content or setup ways to measure results. Another option is to outsource your content analytics to a vendor. Solutions such as Ceralytics provide content analytics for agencies (shameless plug). The rewards are sweet.

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Strategy Content Analytics Metrics 161

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Q&A with Google’s Avinash Kaushik: Marketing without shouting. Digital Marketing & Analytics: Five Deadly Myths De-mythified!

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

JULY 22, 2016

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. ” Those numbers are going to show up in your reports anyway, as all the major vendors still provide them (precisely because people still ask for them, hello Chicken, meet Egg).

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Metrics URL Campaign Influencer 100

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. For one, it means collecting and reporting accurate numbers, and resisting the urge to inflate results as Kirk Hazlett noted: A2. Guest Post by Jen Zingsheim Phillips.

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Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

JANUARY 20, 2015

Why PR and Marketing Must Work Together to Measure Success. Why: Historically, PR and marketing have had a hard time doing this. Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. 5 Measurements for PR ROI.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

DECEMBER 13, 2011

Shonali kicked things off, predicting a growth in the number of those who will offer analytics. The regulars were there, such as Google Analytics, and Shonali reminded us all that Excel is an extremely useful tool. New trends? Saying goodbye to bad habits? Any goals?”. Prior to CustomScoop, Jen worked at Fleishman-Hillard’s St.

Communities 169

Communities Klout Trends Analytics 169

Waxing UnLyrical

MARCH 11, 2016

On the most effective way to report PR initiatives to executives: @shonali A3:Get agreement on what role PR plays in the path to purchase, then measure it. On going from measurement to reporting to optimization: @shonali A3 & A4: Focus on what DIDN’T work, you learn far more from failure than pointing out the obvious successes.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

MARCH 16, 2012

Finally, the chat turned to the question of analytics, and whether chat participants are Jedis, Apprentices, or Ostriches. Jen Zingsheim is Vice President of Products and Services for CustomScoop , driving product development plans to better meet the needs of public relations and marketing professionals.

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Flickr Analysis Hashtag Questions 205

Waxing UnLyrical

NOVEMBER 14, 2014

First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow. I’m happy to report they agreed!

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

DECEMBER 19, 2010

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Why: I’ve been a fan of Chuck’s for a while, and this clearly laid-out post drives home what the point of such reports should be. Delegating email with Gmail , from Duct Tape Marketing. Wanna Subscribe?

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Klout Postrank Tourism Blogroll 105

Waxing UnLyrical

APRIL 29, 2015

Not only does this make the process easy for participants, but also helps administrators evaluate the program’s success through donation tracking, insights into analytics, and ability to generate numerous reports. Have you been involved in a community fundraising event? What are your tips for getting citizens involved?

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Communities Eventful Case Study Groups 100

Waxing UnLyrical

NOVEMBER 27, 2012

Jen Zingsheim is Vice President of Products and Services for eOutreach , driving product development plans to better meet the needs of public relations and marketing professionals. Earlier in her career, Jen worked at Fleishman-Hillard’s St.

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Analysis Metrics Questions Communities 198

Waxing UnLyrical

OCTOBER 17, 2019

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. Google Analytics has an amazing amount of information in it, but often people get overwhelmed by the sheer volume of data it presents. First thing’s first.

Metrics 173

Metrics Analytics Google Press Release 173

Waxing UnLyrical

JANUARY 13, 2011

With Google Analytics I can see if people are engaging with our blog’s content and then use that information to adapt to the preferences of site visitors. My favorite thing to do in the morning is check Google Analytics to see where our site visitors are coming from. So pitching the merits of going paperless was a no-brainer.

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Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 21, 2010

Specifically, it was on a blog purportedly on analytics/intelligence, that raved about the Digital Death campaign, citing huge views, clicks, etc., Mark as read Approve comment Davina, I think you can do that even if you use the same URL by looking at Google Analytics. as "success." Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

OCTOBER 5, 2016

We kicked off with introductions, and the guests all had interesting backgrounds that led to their focus on measurement: A1b: Started in PR and quickly fell in love with digital, where there was more analytics available #measurePR #amecmm. Sahana (@hellosahana) September 8, 2016. Richard Bagnall (@richardbagnall) September 8, 2016.

Analysis 193

Analysis Consultant Metrics Research 193

Waxing UnLyrical

NOVEMBER 18, 2010

votes, comments, inbound links) and web analytics data (e.g. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence. Vendors often report “accuracy” percentages around the 70%-90% range, but these numbers are deceptively high. website visitors and sales leads) 3.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

APRIL 18, 2019

I mainly interview leading digital social media marketers to discuss social media, technology, innovation and entrepreneurship. However, in this small laundry room, I interviewed several marketing gurus such as Seth Godin and Mark Schaefer. I pride myself on being a good listener and I examine my own analytics.

Communities 174

Communities Influencer Brands Class 174

Waxing UnLyrical

APRIL 18, 2016

In today’s marketing environment, word of mouth is worth its weight in gold. There are many ways to form these relationships, such as through direct or indirect interaction, or through content … or through analytics. 7 Pillars of Solid Influencer Marketing Programs. Here are some ideas.

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Influencer UGC Analytics Banking 100

Waxing UnLyrical

NOVEMBER 1, 2010

So boom, they latch onto what their senior colleagues – and oftentimes the “marketing&# folk – think is “good&# measurement. SAS provides all of its tools free to universities [link] -- and there is no better analytical tool on the marketplace. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

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Class Education Metrics Creative Commons 258