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Social Media Strategery

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You Become What You Measure

Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score. Where does it stop?

Sysomos

Sysomos Radian6 Data Analysis

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. billion industry.

Social Media

Social Media Compete Cost Syndication

Social Media Strategery

You Become What You Measure

Pay to Play: Seven Ways Social Media is Getting More Expensive

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