Small Business Mavericks
DECEMBER 4, 2015
Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. The harsh reality is that analytics is necessary to the healthy growth of your business.
Small Business Mavericks
DECEMBER 28, 2012
For the longest time Google Analytics was the only free open source analytics program. Many online marketers opted to use a paid analytics program so they could keep their information private and away from Google’s eyes, or they had other reasons. Ability to generate e-mail reports in HTML and PDF formats.
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Small Business Mavericks
NOVEMBER 18, 2015
I believe most website owners are still using Google Analytics. There are perfectly valid reasons for not using Google Analytics. Another reason you may not want to use Google Analytics is because the data is unsecure. Here are six viable options to Google Analytics. These are all packages on the open market right now.
Small Business Mavericks
DECEMBER 11, 2013
You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. This is the most important use for analytics.
Small Business Mavericks
DECEMBER 2, 2013
With so many changes happening at the search engine level, this is a trying time for many online marketers. They just don’t report the data that webmasters used to rely on to measure ranking success. Google seems to be making it harder for marketers to measure their results, but it’s not impossible.
Small Business Mavericks
AUGUST 12, 2014
There’s a big discussion in marketing on the benefits of using customer information as a way to target campaigns, etc. Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. 80% of internet marketing companies are implementing big data initiatives.
Small Business Mavericks
JULY 11, 2013
Besides the potential for bounced e-mails, which will affect your e-mail marketing analytics, this will increase your chances that you’ll be reported for sending e-mail spam. If she reports you for spam, then you could end up getting a nasty letter from your ISP. Constant Contact explains the situation very well.
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