Sherrilynne Starkie
FEBRUARY 15, 2018
Top Five: Google Analytics introduces new 'Audiences' report. Must-know info for marketing communications pros. Snapchat finally gives creators analytics. Snapchat finally gives creators analytics. Google Analytics Introduces New 'Audiences' Report. Sherrilynne Starkie. followers . Follow List.
Sherrilynne Starkie
JUNE 29, 2014
While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?
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Sherrilynne Starkie
AUGUST 29, 2020
Many companies fail to include a media relations strategy as part of their content marketing. Successful digital marketing and communications depend upon Owned, Paid and Shared media strategies, and Earned media is an essential part of the mix. Work for the reporter. Angle your stories to suit the needs of each reporter.
Sherrilynne Starkie
DECEMBER 31, 2014
This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. The report outlines what ‘content’ means in this context. For those of us who work in the trade, this report has few earth-shattering insights.
Sherrilynne Starkie
JANUARY 20, 2020
This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Owned Media Foundations.
Sherrilynne Starkie
MARCH 2, 2020
Getting covered by the news media is essential to digital marketing success. Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. Getting media coverage is one of the four pillars of digital marketing success alongside owned, shared and paid media.
Sherrilynne Starkie
JULY 4, 2018
Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. The good news for marketers is that users will have a better Twitter experience and so engagement will grow. It's a must-watch for content marketers. followers .
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