Jeff Esposito

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The later often comes in taking industry reports as gospel and not in primary data points.

Twitter 20
article thumbnail

Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. The later often comes in taking industry reports as gospel and not in primary data points.

Twitter 20