Adam Cohen

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Research 265
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Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

Yep, here comes that feeling of dread before a big book report is due – late nights, criticism from parents who would do it differently, sizing up my project to those built by friends. Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more.

Marketing 210