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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

While I did not get all my questions answered (fees and costs), I was sufficiently impressed with the social analytics package that I decided not only to write a blog post about it, but I agreed to have some of my comments summarized in the launch news release. Related posts: Analytics: what matters to content marketers?

Sysomos 333
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164
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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Tweet This!

SM2 202
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Sysomos Acquired By Marketwire

Dave Fleet

Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. Indeed, analysts like Altimeter’s Jeremiah Owyang have been commenting on the consolidation trend for a while. Strong analytics.

Sysomos 334
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The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

In 2006, Radian6 was founded by Chris Newton (@ cdnewt ) and Chris Ramsey (@ chrisramsey ) Back then monitoring and listening were a novel concept, but they knew that social wasn’t a fluke. 3 years ago, the numbers bordered on the ridiculous but some trends were starting to take shape. One that will do 2 things.

Data 197
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You Become What You Measure

Social Media Strategery

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. Here are 20 more. And another 10 more.

Sysomos 134
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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Knowing this will inform your marketing, social media, SEO, and content strategies. Start with your own analytics platform(s) and see what kind of insights you can gain about where your customers are coming from and what they are looking at on your site. Use a social media listening platform like Radian6, Trakur, Sysomos, etc.

Strategy 186