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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350
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The 4 Marketing Metrics Mandates

Convince & Convert

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127
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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

PostRank Analytics solves this problem. Free if you connect with their “influencers” outreach program, or $15/month if you do not, PostRank provides a useful, detailed blogging scoreboard, especially if you connect it with your Google Analytics account. The free version allows you to track and report on up to 1,000 links.

Metrics 159
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5 metrics to track on Twitter

Akamai Marketing

PostRank will help balance out the information from Google Analytics, including RSS feed tracking and conversation on Twitter surrounding a particular link. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic.

Metrics 229
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How does your brand look on social media?

Janet Fouts

Looking for a job in marketing? Does it give you more info than Facebook’s insights reports? Postrank Analytics. Is one of the best blog metrics tools out there, and now they’re reaching deeper into your traffic incorporating Google Analytics and Feedburner. My WebCareer.

Klout 138
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Weekly Roundup: Refreshingly Different

Waxing UnLyrical

Five ways to make your listening reports better , from Chuck Hemann ‘s Analytics is King. Why: I’ve been a fan of Chuck’s for a while, and this clearly laid-out post drives home what the point of such reports should be. Delegating email with Gmail , from Duct Tape Marketing. Read All About It!

Klout 105
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28 Resources from My Internet Marketing Toolbox

Viper Chill

You are here: ViperChill » Business » 28 Resources from My Internet Marketing Toolbox 28 Resources from My Internet Marketing Toolbox Written by Glen, this post has 78 Comments Have you heard of Matt Wadsworth? Crazy Egg Crazy Egg was created by one of my favourite guys in the internet marketing space, Neil Patel.