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What is Social CRM and How to Make It Work for You

Oktopost

B2B marketing campaigns tend to be more like a marathon than a sprint. With a CRM, you can collect and analyze customer data to gain insights that allow you to make data-driven decisions about how to guide your buyers further down the sales funnel. Social CRM: What Is It? How Does Social CRM Differ from Traditional CRM?

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Twitter Analytics.

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Social media personalization: The opportunity and risks to consider

Sprout Social

What is social media personalization and why are marketers prioritizing it? Social media personalization is when brands analyze customer behavior across multiple touchpoints, and deliver highly tailored social content or messages that are appropriate for a specific stage in each buyer’s journey.

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Social media management costs for businesses in 2022

Sprout Social

That number includes all costs related to content creation, advertising campaigns and social media management software. Social advertising: $5,000 per month. Platform management: $2,050 per month. Launching a social channel and creating content. Platform management. Social strategy. Social analytics.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. Customer service?

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The Nominees for Bees Awards 2011

Mindjumpers

At the show, some of the best examples of international social media marketing will be presented and awarded. The Bees Awards was created to grant recognition to the best Social Media communications and marketing practices. Best Use of a Micro-Blogging Platform. Best Use of a Social Media Platform.

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The Best in Social Media: Bees Awards Winners 2011

Mindjumpers

The Best in Social Media Marketing were awarded in second edition of The Bees Awards on May 3 at San Francisco with a lot of grandeur. Here is a quick look at the winners: Best Use of Micro-Blogging Platform: Weber Shandwick (China). Best Use of Social Media Platform: AgênciaClick Isobar (Brazil).