Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Likeable

MARCH 16, 2021

And without up-to-date research on trends, audiences, and patterns, anticipating twists and turns can seem impossible. Lucky for you, we’ve gathered the key information you need for your marketing efforts. Here are 21 statistics that will help you succeed on social in 2021! Globally, over 3.6 billion in 2025. .

Social Media 72

Social Media Marketing Patterns YouTube 72

Social Media Strategies Summit

AUGUST 4, 2020

Social media is an essential component of the marketing strategy of your business. Social media and B2B marketing are a better pair than many business people think. It would be best if you also chose analytical tools to measure your performance. LinkedIn marketing has great potential that should be used.

B2B 130

B2B Social Media Strategy How To 130

Pixlee

NOVEMBER 6, 2017

In order to monitor and track the hashtags associated with your brand, check out Pixlee’s list of the 5 free hashtag analytics tools that every brand needs in order to never miss a trending topic or brand ambassador mention ever again. Pixlee’s Free Instagram Analytics . You can sign up and get started here. Hashtagify.

Hashtag 47

Hashtag Analytics Tools Brands 47

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour. Enter social media analysts.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Likeable

JUNE 18, 2019

Marketing has created a dizzying array of abbreviations and somewhat esoteric terms. How can my average session duration only be 0:01 in so many cases in Google Analytics? In Google Analytics, that is rounded up to 0:01, even if in fact the user spent time reading or watching content on your page. That’s all junk, isn’t it?”.

Metrics 72

Metrics Marketing Analytics Video 72

Keyhole.co

JUNE 13, 2023

As per the latest social media statistics , LinkedIn witnessed an outstanding 22% engagement soar in 2022. No wonder why more than 90% of marketers are active on LinkedIn to boost brand awareness and win leads. No wonder why more than 90% of marketers are active on LinkedIn to boost brand awareness and win leads.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Keyhole.co

MARCH 7, 2022

So you’ve begun your social media marketing journey. According to Google and Forrester’s research , half of the marketers struggle with managing loads of data. Only if you have something more accurate to prove the value of your social marketing plan. It enables you to detect common patterns in your followers.

Report 52

Report Social Media Metrics How To 52

agora pulse

MARCH 21, 2017

Ignoring Your Analytics. Ignoring your analytics won’t prevent you from posting your content to Instagram, but it can significantly lessen the impact that your posts have. If you notice a distinct pattern (like early morning posts perform better than those published later in the day), you’ll be able to find your peak posting times.

Instagram 127

Instagram Notification Publishing Analytics 127

agora pulse

JULY 28, 2020

It doesn’t matter if you work for an established brand, want to build your company’s social media presence from the ground up, or work for a social media marketing agency. Check native social media analytics for even more detailed data. As a social media marketing agency, you’ll want to know the specifics for each client.

Report 121

Report Data Social Media Content 121

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Getting smarter at social analytics requires three things: 1. Killer social media marketing software. A commitment to actually doing something with social analytics data.

Social Media 129

Social Media Bookmarklet Analytics Software 129

BeingOptimist

JANUARY 31, 2023

There are many statistics and notions for many platforms, but patterns evolve and move almost continuously. Analytics is one of the new features that pro accounts now have access to. Analytics will show you how many followers you have, how they are distributed by gender, and which regions have the most followers.

Hashtag 40

Hashtag Film Privacy Analytics 40

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Unmetric

OCTOBER 13, 2019

Victoria’s Secret has several reigning statistics to its name. This photo/video network has proven to be a great platform for brands to market their products. Influencer marketing. The post The key to Victoria’s Secret social media success appeared first on Unmetric Social Media Analytics Blog. Here’s what we found out.

Social Media 99

Social Media Apparel Fashion Instagram 99

ProBlogger

MAY 24, 2023

Utilize Email Marketing Building an email list is a powerful way to maintain a direct line of communication with your readers. By leveraging email marketing effectively, you can drive repeat traffic to your blog and cultivate a loyal following.

Strategy 38

Strategy Collaboration SEO Blogger 38

Sprout Social

JUNE 6, 2016

This role is counted on to track campaigns, have effective marketing knowledge and thoroughly understand how to use social media management tools to engage, report and analyze social media data. When analysts show their work, it also helps document the overall social media marketing process. They Have Patience With Results.

Social Media 40

Social Media Social Media Management Patterns Analytics 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Direct mail? Note that I didn’t include Web design. Embrace Math.

Marketing 124

Marketing Social CRM Conference Social Media 124

The Realtime Report

JUNE 4, 2020

8 Ways to Turn Data into Actionable Analytics. For some of us, this is undoubtedly a good thing, but it also brings about a lot of challenges for digital marketers to deal with. So, how exactly can you use data and analytics most effectively in order to benefit your business? Image by janjf93 from Pixabay. Pie charts.

Analytics 160

Analytics Data Analysis Patterns 160

SalesChoice

SEPTEMBER 6, 2016

THE HISTORY AND ROOTS OF PREDICTIVE ANALYTICS. Blog #1 discussed the history of predictive analytics going back to 1689 with Lloyds of London, insurance company. Blog #2 will define predictive analytics methods in more detail and in particular, I will explore the relevance and history of artificial intelligence.

Patterns 20

Patterns Analytics B2B Data 20

SalesChoice

JUNE 6, 2017

intensifying competitive market dynamics (i.e.: Internal courses in companies has increased in market growth by over 20% annually. Another way of looking at this is you are ingesting all the knowledge of the firm against your highest performing reps’ behavior patterns and then guiding others with actionable insights.

Patterns 20

Patterns Analytics GPS eBook 20

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals. LinkedIn is well known as the social network of choice for B2B marketers.

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Ignite Social Media

FEBRUARY 9, 2017

Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. The post below includes an updated look at reach in addition to several other interesting findings compiled by the entire Ignite Social Media analytics team!

Metrics 60

Metrics Brands Facebook Sample 60

SalesChoice

JANUARY 12, 2017

In addition, organizations of all sizes are following the lead of business-to-consumer (B2C) retailers such as Amazon.com by making smarter use of data analytics to predict customer purchasing or churn, increase sales, and deepen relationships. Predictive Analytics in sales can be used in a number of ways.

B2B 22

B2B Analytics Data Patterns 22

SalesChoice

OCTOBER 4, 2016

Market Growth Dynamics. The use of cognitive technologies in enterprise software is only part of the overall trend toward increases use of AI in the larger enterprise market. Machine Learning methods use Random Forests, a term that refers to an analytic technique developed by Leo Breiman and Adele Cutter.

Software 20

Software Patterns Applications B2B 20

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

SalesChoice

OCTOBER 24, 2016

Earlier in October, I defined Cognitive Technologies and provided an introduction to the different approaches of Cognitive, a market growing by 65% CAGR according to IDC. The addition of analytics and machine learning has become a key strategy to Salesforce as it bids to build on its cloud offerings. How to Contact Us.

RFI 20

RFI Patterns Sample Samples 20

Hootsuite

MARCH 27, 2023

It’s a question social media marketers have been asking since the dawn of time — well, since the dawn of Facebook, at least — but we’re here to help. Preferably using Hootsuite analytics , which tell you the exact best posting time based on the unique behaviors of your audience). When, exactly, is the best time to post on social media?

Social Media 123

Social Media HootSuite Statistics LinkedIn 123

ProBlogger

MAY 8, 2012

And if you look even closer, you’ll start to see a pattern of what people want to read. Take a look at your blog analytics and focus on a few key metrics. Focus on the engagement metrics and you’ll start to see the same patterns. Inbound.org : Inbound Marketing. You can do the same thing on your blog.

Patterns 43

Patterns Insurance Real Estate Metrics 43

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Razor Social

APRIL 23, 2020

Analytics and/or Google Search Console not setup. Without the analytics set up you can get a good idea of your performance by counting the cash you collect through your website. Your analytics tells the story of how your website is performing and not having analytics set up is like not bothering to do accounts for your business!!

How To 113

How To Mobile Patterns Issues 113

Hootsuite

JUNE 29, 2020

If you’re using social media to market your business, you need to understand how to perform a social media audit. But it is a critical part of developing or updating an effective social media marketing plan. We’ve created guides on how to use all of them: Twitter analytics guide. Facebook analytics guide.

Template 145

Template Templates Social Media HootSuite 145

Oktopost

OCTOBER 31, 2023

We were joined by Alex Rumble , SVP Product Marketing and Corporate Communications at IFS, Joerg Klueckmann , Head of Marketing at Finastra, and Barney O’Kelly , Head of Digital Marketing at AlixPartners. We’ve rounded up and summarized all the important top tips from the webinar that you need to know.

LinkedIn 62

LinkedIn B2B ROI Authentication 62

Webbiquity SMM

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Keyhole.co

MAY 4, 2023

It can help with reputation management, brand health, customer service, SEO, and market research. Here are some differences between the two: Social media monitoring is a daily activity that focuses on individual social media mentions , while social listening is a strategic process that focuses on identifying patterns and trends.

HootSuite 52

HootSuite Price Sentiment Reputation 52

ProBlogger

APRIL 13, 2022

It’s time to start ignoring what Google Analytics thinks you want to know. Thanks to free services such as Google Analytics, we take comfort in very basic but often misleading blog metrics. Statistics and mathematics are probably the last things you want me to talk about. Start asking better questions. So what are they?

Metrics 49

Metrics Analytics Data Statistics 49

Sprout Social

APRIL 30, 2020

While marketers now have plenty of data to back up their campaigns and strategies, that also means they have to go through the tedious process of sifting through a sea of data to find what they need to measure performance and what can help them make a case for the value of their work. Provide greater insight. Engage the audience.

Data 110

Data Marketing Report Diagrams 110