Small Business Mavericks

DECEMBER 4, 2015

Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. Allows you to determine your ROI by showing you the top statistics on metrics that matter.

Analytics 70

Analytics Google Metrics Statistics 70

Small Business Mavericks

AUGUST 6, 2013

So what metrics should you measure if you aren’t measuring traffic? Here are six important website metrics you should pay attention to before you concern yourself with traffic. Inbound links – The number and quality of your inbound links is another metric that is easy to measure from Day One. are you getting?

Metrics 98

Metrics Engineering Analytics Small Business 98

Small Business Mavericks

APRIL 22, 2013

Analytics is one of the most important marketing tasks for any organization. Your marketing will go a lot more smoothly if you have actionable data. Real time analytics has its own advantages. By looking at your metrics in real time, you can see if your social media campaign is getting off to a good start.

Analytics 93

Analytics Metrics Campaign Social Media 93

Small Business Mavericks

JUNE 29, 2011

It seems that most marketers are still counting clickthroughs as if that is all that matters. Those are the ones who are your true actionable metrics. Therefore, it’s not a metric. Serious marketers measure their responses. Serious marketers measure their responses. Pay only for a response metric.

Metrics 164

Metrics Newsletter Buy Sites 164

Small Business Mavericks

JANUARY 29, 2014

Success online isn’t necessarily measured by how many likes you have and how much traffic you get to your website, but if you don’t know those things, then you probably have no point of reference for how successful your online marketing is. Here are 8 key metrics you should keep an eye on and know off the top of your head.

Metrics 93

Metrics Engineering Mobile Analytics 93

Small Business Mavericks

DECEMBER 11, 2013

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. You can track your local visitors, reach, and local engagement with analytics.

Analytics 98

Analytics Mobile Statistics Cost 98

Small Business Mavericks

JANUARY 28, 2012

Online marketing has, to a certain extent, blinded many business people to some of the simpler rules of business. Analytics is one area where the online world often seems to have different rules than an offline business. What’s the most important metric for a small business. Conversions? Search rankings?

Small Business 101

Small Business Metrics Analytics Campaign 101