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Sherrilynne Starkie

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Analytics: what are you really learning?

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. This is smart thinking. Related articles.

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Measuring what matters in communications

Sherrilynne Starkie

JULY 3, 2018

What kind of insights can we get from different analytics tools? It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. Even though it’s an awareness campaign, you still have a real hard metrics that you can present.

Policies 231
Policies Project Metrics Sentiment 231
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