Jeff Esposito

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Social media metrics, a video review

Jeff Esposito

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Enjoy this post?

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them. How many people are seeing them?

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Twitter Audience Insights – Late to the Party, but Valuable Addition

Jeff Esposito

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them. How many people are seeing them?

Twitter 20
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SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics.