Jeff Esposito
JUNE 3, 2013
Chuck Hemann and Ken Burbary are some smart dudes, so I had some high expectations when my copy of Digital Marketing Analytics come in. These expectations were more than exceeded when I got into the book that I’d like to call a good textbook for digital marketers. want to learn more on how to measure digital marketing.
Jeff Esposito
JUNE 2, 2015
Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them. How many people are seeing them?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Jeff Esposito
JUNE 2, 2015
Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. or to see who on their network is truly engaged with them. How many people are seeing them?
Jeff Esposito
APRIL 19, 2012
A case for analytics: If you’re not measuring, you’re not marketing – this is a great read for anyone who likes to talk about measurement and why it is not important; also good read for small business owners and PR pros looking for reasons on the importance of measurement. Become a leader rather than a sheep.
Jeff Esposito
JULY 9, 2012
It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. or Google analytics can show the traffic driven to your site from social media. Wait, you’re still reading?
Jeff Esposito
MARCH 18, 2012
South by Southwest is often called spring break for nerds – a place filled with techies and marketers looking for the next big thing. The company is now rolling out a self-serve ad model for small businesses, which should refine the platform for enterprise-level clients along and its backend analytics.
Jeff Esposito
SEPTEMBER 8, 2011
All sentiment was assigned by Lithium’s text analytics within their tool. The scores of these formulas were tied to point totals: NPS ([Positive Mentions + Neutral Mentions] – Negative Mentions/Weekly Team Mentions ) – 6 Points.
Expert insights. Personalized for you.
49 
Let's personalize your content