Adam Sherk

SEPTEMBER 11, 2012

SEO missteps from well-intentioned editorial and marketing teams are just a common, which is why ongoing training and oversight are needed. Analytics and reporting are critical. In addition SEO feedback should be provided at each stage of the development cycle to catch things ahead of time. “Danger, Will Robinson!”

SEO 173

SEO Wikipedia Project Creative Commons 173

Adam Sherk

NOVEMBER 23, 2010

Marketing teams like to track referrals from newsletters, RSS, partnerships, internal navigation, etc. The referral to the coded URL would still be passed to the site’s analytics software but users would see the canonical URL. source=rss, ?xid=newsletter, xid=newsletter, ?nav=home). and they typically don’t want to give that up.

URL 114

URL Syndication Newsletter RSS 114

Adam Sherk

AUGUST 25, 2009

Bolster your best stuff – Dig into your analytics data and determine which sections and content types tend to perform best in summer. Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

OCTOBER 6, 2010

Now the focus is decidedly more tactical with sites looking to understand how to maximize the benefits of their efforts and better integrate them with other marketing initiatives. That’s not an easy question to answer without having access to each site’s analytics data and knowing their goals and objectives.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

MAY 1, 2012

The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. I’ll leave the in-depth answer to the analytics experts and Excel ninjas out there (along those lines a good recent post is Ian Lurie’s SEO Analytics, Middle Earth-Style ).

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

JANUARY 12, 2011

Here are some of the key areas to address: To be clear this is not meant to encompass the full spectrum of technical, editorial and marketing components in a comprehensive SEO program. The aim is to highlight the fundamental tactics that an editorial staff should incorporate into its daily workflow.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

MARCH 2, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1% by Adam Sherk on March 2, 2010 For my presentation on Twitter Marketing Tactics at SMX West this week I wanted to get a sense of just how much traffic Twitter is driving to major news sites.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

MAY 17, 2010

Only the news organizations themselves can fully answer that question; their own analytics data combined with internal estimates of the value of fans and various actions will paint the clearest picture. But how much are these pages really worth to them, and which news sites are getting the most value for their efforts?

Sites 167

Sites News CPM Facebook 167