Absolute PA

FEBRUARY 28, 2014

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Track views + analytics. One of my favourite features of Slideshare is that I can track the analytics. It works with Powerpoint, Keynote, PDFs, Word docs, Open Office, iWorks.

Marketing 88

Marketing Small Business URL Analytics 88

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

Metrics 100

Metrics How To Discount Analytics 100

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. The Platforms The average prestige brand has a presence on seven social platforms.

Social Media 167

Social Media Nielsen Press Release News 167

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Laurel Papworth

APRIL 28, 2011

In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. White Paper: Value of a Facebook Fan - An Empirical Review. Vitrue have a Fanpage Calculator though there's a bunch of criticism of Absurd Social Media Analytics on FutureBuzz. worth of ticket sales. for Eventbrite. Worth a read.

Facebook 110

Facebook Directory Statistics Review 110

Convince & Convert

JULY 29, 2012

” white paper. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion.

ROI 140

ROI Social Media Social CRM Survey 140

Buffer Social

NOVEMBER 30, 2016

Marketing data and analytics classes (18-24). You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Understanding and using Google Analytics Data. Skill level : Beginner.

Class 40

Class Skills Social Media Marketing 40

Hootsuite

MARCH 16, 2023

Can Bing Ads do things Google Ads can’t (hint: The answer is yes, and surprisingly has to do with LinkedIn)? LinkedIn profile targeting capabilities Bing Ads manager lets you target highly relevant audiences by using profile information from LinkedIn. What other benefits does Microsoft Advertising have to offer? Say whaaat!

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics. White papers.

Template 131

Template Templates Social Media Strategy 131

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. Insightful analytics and reports . LinkedIn company page monitoring. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics .

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Use analytics and data to make smarter decisions. Drip useful content into relevant LinkedIn groups. Leverage your network.

Tips 98

Tips Content Press Release Marketing 98

Rebekah Radice

JANUARY 9, 2017

This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). We’re going to begin with Google Analytics. White papers.

Template 60

Template Templates Social Media Strategy 60

Oktopost

DECEMBER 31, 2019

It can be obtained directly from leads themselves—for example, by having them fill out a form in order to download a white paper or request a product demo or requesting a meeting with a salesperson. In addition, there is something called third-party data. .

Data 120

Data B2B Process Aggregator 120

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? He’s genuinely trying to provide value to his LinkedIn followers. Are your B2B buyers hanging out on LinkedIn? A well-researched white paper might shine on your company blog, while a quick how-to video could go viral on social media.

B2B 52

B2B Strategy Brands Content 52

agora pulse

MAY 26, 2020

Although you design them for social media campaigns, these landing pages don’t exist on Facebook , Instagram , or even LinkedIn. or white papers, you’ll want to use them for lead generation. Use your social media and website analytics to track performance closely. Why You Need a Social Media Landing Page.

Social Media 150

Social Media How To Discount Campaign 150

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Keyhole.co

FEBRUARY 17, 2023

Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. Start community topics on platforms like Reddit, or you can form groups of your brand on Facebook or LinkedIn, allowing your consumers to discuss certain issues with you. Let’s discuss this in detail.

Strategy 52

Strategy Brands Discount Hashtag 52

Oktopost

JUNE 9, 2020

And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn. Let’s say that the same company has 20 employees, each has the average number of 338 LinkedIn connections. Comprehensive Analytics.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

MAY 4, 2017

White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content.

Social Media 154

Social Media Engagement Meme Buy 154

Convince & Convert

FEBRUARY 15, 2012

He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc.

Content 153

Content Marketing Insurance Metrics 153

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. Was this tweet leading to a whitepaper that discusses ROI, or was the tweet leading to a white paper that discusses financial security platforms?

Social Media 60

Social Media ROI B2B Metrics 60

Convince & Convert

JUNE 12, 2013

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. The White Paper is in his briefcase. Owned Media: Using Your Permission Marketing Assets. Email lists – of both customers and non-customers.

BuzzStream 152

BuzzStream Content Metadata Reddit 152

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. That’s for sure. Eric: That’s really cool. You make a really good point about these calls to action.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

OCTOBER 22, 2013

You can connect with Kelsey on Twitter , G+ , or LinkedIn. He’s a copywriter at heart but with a secret jones for analytics. You can connect with him on Twitter , LinkedIn , and Pinterest. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers.

Strategy 152

Strategy BuzzStream Content Brands 152

Rebekah Radice

MAY 4, 2017

White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. But you can’t just share any content and expect to get great results. It needs to be the type of content that converts. What does that look like? Video tutorials. Case studies. Infographics. Blog content.

Social Media 60

Social Media Engagement Meme Buy 60

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. Content Focus Trends.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MAY 19, 2014

Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin. Very bullish on Linkedin am I, especially because they have done a nice job of keeping it nonsense-free for the most part. Evidently – at least according to this survey – blogging is far from over.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Mindjumpers

MAY 21, 2012

We are all very familiar with Facebook, Twitter and LinkedIn. Similar Posts: Google Analytics Unveils a Set of Social Reports. 2012 Social Marketing & New Media Predictions [White Paper]. But the term “Social media” is an umbrella that covers much, much more. Will Social Media Initiatives Change Your Google Ranking?

Social Media 278

Social Media Overview Marketing Groups 278

The Realtime Report

JUNE 6, 2019

Look for posts that are getting the most engagement from your readers or use the information from your website analytics system to see what posts get the most traffic. Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. Create an eBook or White Paper.

Content 148

Content eBook Engineering Newsletter 148

The Realtime Report

JUNE 10, 2019

Look for posts that are getting the most engagement from your readers or use the information from your website analytics system to see what posts get the most traffic. Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. Create an eBook or White Paper.

Content 107

Content eBook Engineering Newsletter 107

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Yeah, great question, Jay.

Campaign 60

Campaign Groups Groups Analytics 60

Webbiquity SMM

AUGUST 26, 2010

Brian Carter uses this post along with a white paper and video to share more than four dozen tips and best practices for Facebook advertising, which he describes as a combination of “AdWords’ copywriting and analytics with image-oriented linkbait.&# Share this on LinkedIn. Share this on Bebo. Share this on Facebook.

Advertising 215

Advertising Facebook Marketing B2B 215