Proactive Report

OCTOBER 30, 2023

Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service? TIP: When witting content that will be indexed online, refer to the Google Quality Guidelines Value with Analytics In this digital age it is possible to track everything.

Trends 72

Trends Marketing Wikipedia Survey 72

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use LinkedIn Ads. LinkedIn ads are a great way to promote your business and target the right audience.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Across agencies, brands and nonprofits, 60% of those surveyed said the term public relations will need to be redefined. How data and analytics impact public relations. versus 2.87

Statistics 107

Statistics Skills Analytics Press Release 107

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). Exploring your network’s 2nd-degree connections on LinkedIn is one way to seek out potential leads.

Metrics 137

Metrics B2B Software Social Media 137

Mindjumpers

JANUARY 26, 2011

Tweet Harvard Business Review Analytics Services has released a study on the impact of social media. Facebook, Twitter, Linkedin, blogs etc. The survey was conducted among HBR magazine and newsletter subscribers during July 2010. Less than one-quarter (23%) are using social media analytic tools. •

Social Media 277

Social Media Survey Metrics Analytics 277

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. But to successfully execute employee advocacy, you don’t need to use LinkedIn Elevate.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Our survey reflects that 64% of markets manage influencer campaigns by working directly with their agents or reps.

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And don’t forget about social listening. Want to know more about social media features?

Features 100

Features Social Media Curation Geotagging 100

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Waxing UnLyrical

JUNE 24, 2019

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity. Then utilize Google Analytics to understand the effectiveness of your campaign. “We

Influencer 237

Influencer Authentication Survey ROI 237

Proactive Report

APRIL 7, 2022

According to a CMO survey, digital marketing spending has reached 58 percent of marketing budgets, reflecting 15.8 A quick scan of the PR and marketing jobs listed on LinkedIn shows that they all require digital skills. Please take this short 2 minute survey of digital skills. Connect on LinkedIn. Follow me on Twitter.

Skills 59

Skills Survey Report LinkedIn 59

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

FEBRUARY 24, 2023

Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Post to popular social media channels like Instagram, Facebook, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google My Business, WhatsApp, Tumblr, and more. Here are a few more of the top features you’ll find in Hootsuite Analytics.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

The Realtime Report

NOVEMBER 25, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Vine and Livefyre: Place Pins (image: Pinterest blog). Any social media updates that we missed?

News 150

News Social Media Privacy Policies 150

Buffer Social

APRIL 13, 2023

Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. I usually do this on Twitter, Instagram, and LinkedIn, with Mastodon and Discord being recent additions,” she says. Leading weekly or biweekly social content brainstorming sessions.

Social Media 86

Social Media Social Media Management Skills Survey 86

yMarketingMatters

JANUARY 10, 2014

A recent Skava Consumer Mobile Shopping Survey found that 71 percent of smartphone owners shop using their mobile device. 92% of marketers in Marketing Sherpa’s 2013 Email Marketing Benchmark Survey said that email is producing, or will produce, a positive ROI for them. More people are using mobile devices to view Web pages.

Social Media 277

Social Media Tips Marketing Mobile 277

Buffer Social

NOVEMBER 17, 2021

This is all good material for content ideas like quick Q&As on Instagram or more in-depth instructional content on Facebook or LinkedIn. Leverage the polls feature that’s available on most platforms, including Instagram, Twitter, Facebook, and LinkedIn to ask your audience questions. How do they feel about certain topics?

Small Business 91

Small Business Social Media Tips Content 91

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

JULY 16, 2013

Call it the Analytics Effect: People get so hooked on cheap-and-abundant data from sources like Google Analytics that they ignore useful data from other sources. Honestly, I do not know if the Analytics Effect objectively exists, but I have reason to suspect it might. Image via BigStockPhoto.com.

Data 146

Data How To ROI Survey 146

Waxing UnLyrical

MAY 21, 2013

We know when you like posts, by your sharing and commenting… but there are a few things I’ve always wondered about, Analytics be damned. Twitter Facebook Google+ LinkedIn Waxing and Waning, Lyrical and UnLyrical. Blogging Shonali Burke blog survey waxing and waning' What do you think? Based in the Washington, D.C.,

Survey 209

Survey Consultant Forums Blogger 209

Buffer Social

APRIL 26, 2017

As a percentage of the total marketing budget, The CMO Survey found that social media spending is at 11.7% You can manage one social account per platform — Twitter, Facebook, Instagram, LinkedIn, and Google+ — for free forever. Analytics – $10. There are also many free social media analytics tools out there.

Social Media 111

Social Media Class Marketing Social Media Management 111

Buffer Social

SEPTEMBER 5, 2023

The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. Seventy-eight percent of marketers also say videos have been very effective for their YouTube channel, followed by LinkedIn (69 percent), and Instagram (67 percent). Experts predict that figure will increase to 20.3

Social Media 90

Social Media How To Skills Hubspot 90

Waxing UnLyrical

OCTOBER 26, 2016

Online surveys. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. LinkedIn is also a great way to reach shareholders, analysts and business leaders. By having conversations in addition to examining analytics, we were able to provide our client with insights beyond the numbers.

Conversation 100

Conversation Project Metrics Survey 100

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

Content 110

Content How To Overview Analytics 110

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites. How to run successful Instagram giveaways?

Instagram 52

Instagram UGC Hashtag Guidelines 52

Oktopost

JULY 5, 2017

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … What’s next?

B2B 109

B2B Metrics Social Media Marketing 109

Firebelly

NOVEMBER 3, 2011

He’s most recently fascinated by video, mobile, and analytics. Was this part of the standard survey questions?… LinkedIn is… where you wear a suit and tie. Analytics. Brandon Prebynski is at once engaging, funny and charming. He doesn’t do coffee – juice only please. Really, Duncan?

Social Media 216

Social Media API Marketing Mobile 216

Webbiquity SMM

JANUARY 19, 2016

Image credit: The CMO Survey. The CMO Survey ). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., The CMO Survey ).

Social Media 100

Social Media Marketing Survey Metrics 100

Buffer Social

OCTOBER 23, 2023

Keep track of your earnings through YouTube analytics and adjust your monetization strategies accordingly. Leverage YouTube Shorts analytics YouTube Shorts analytics are like a compass, offering directional insights that can guide your content toward increased engagement and growth.

YouTube 113

YouTube Tips Collaboration Trends 113

Keyhole.co

SEPTEMBER 20, 2023

It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. B2B brands have more scope on LinkedIn and Twitter. Help your executives build a notable online presence with an active and professional LinkedIn profile.

Reputation 59

Reputation Brands Construction How To 59

Hootsuite

DECEMBER 20, 2019

Take LinkedIn for example, which unsurprisingly, is most popular among U.S. Compare that with 38% on YouTube, 15% on Pinterest, and 11% on LinkedIn. Findings from a Pew Research Center survey show that 75% of women in the United States are on Facebook. Not all users are given a designation, but a recent survey in the U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Waxing UnLyrical

AUGUST 14, 2015

measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. Since we can all stand to save a few bucks when measuring, I’ve included a list below: Google Analytics. Survey Monkey.

Analytics 100

Analytics Consultant Survey Reputation 100

Proactive Report

MAY 7, 2018

In 70 percent of the companies surveyed there are more than 500 jobs that are not filled, due to unqualified applicants. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. The Demand for Analytics. User Interface Design.

Skills 40

Skills Study Applications Analytics 40

The Marketing Blog

MARCH 2, 2010

I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Pickfu’s Take You might be aware of Pickfu.com , a site where you can do cheap and instant market research surveys.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222