Pam Moore

MARCH 8, 2018

It’s everything from your privacy policy, social media policy to the amount of spam email you send. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. They know their Google Analytics and other website data and analytics is a gold mine.

Brands 167

Brands Training Policies Template 167

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

ROI 138

ROI Social Media Social CRM Survey 138

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!).

Module 100

Module Consultant Course Campaign 100

Absolute PA

FEBRUARY 28, 2014

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Easily share on social networks, via email and add to websites or blogs. Track views + analytics. One of my favourite features of Slideshare is that I can track the analytics.

Marketing 88

Marketing Small Business URL Analytics 88

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

Metrics 100

Metrics How To Discount Analytics 100

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. Marketing data and analytics classes (18-24). What Is Social?

Class 40

Class Skills Social Media Marketing 40

Laurel Papworth

APRIL 28, 2011

In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. On average, across all social channels, each share is worth an average of $1.78 White Paper: Value of a Facebook Fan - An Empirical Review. Plus it doesn't work for scarcity based social sales where you just want to sell ONE house.

Facebook 110

Facebook Directory Statistics Review 110

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media. To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. Yes, eight of them.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 131

Template Templates Social Media Strategy 131

agora pulse

MAY 26, 2020

In regards to social media marketing, you know your stuff. Your social media audiences are growing steadily. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions. What Is a Social Media Landing Page?

Social Media 150

Social Media How To Discount Campaign 150

Rebekah Radice

JANUARY 9, 2017

Struggling to find great content to share on social media? If you’ve felt overwhelmed by the amount of time you spend on social media… …Here’s the not so secret, secret. Social media planning can be a HUGE boost to your business and your productivity. Quality Isn’t Enough.

Template 60

Template Templates Social Media Strategy 60

Hootsuite

MARCH 16, 2023

Can Bing Ads do things Google Ads can’t (hint: The answer is yes, and surprisingly has to do with LinkedIn)? LinkedIn profile targeting capabilities Bing Ads manager lets you target highly relevant audiences by using profile information from LinkedIn. Save time managing your social media presence with Hootsuite.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Use analytics and data to make smarter decisions. When you’re ready to create content, research the best keywords to use.

Tips 98

Tips Content Press Release Marketing 98

Rebekah Radice

MAY 4, 2017

We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. If you’re ready to better manage your daily social media to-do list, this checklist is what you need. GET YOUR DAILY SOCIAL MEDIA CHECKLIST: DOWNLOAD NOW.

Social Media 154

Social Media Engagement Meme Buy 154

Keyhole.co

JUNE 6, 2023

Imagine this: your customer is scrolling through their social media feed, as they do dozens of times per day. For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? It’s about building a company culture they’re proud to be part of and want to shout about on social media.

B2B 52

B2B Strategy Brands Content 52

Oktopost

DECEMBER 31, 2019

It can be obtained directly from leads themselves—for example, by having them fill out a form in order to download a white paper or request a product demo or requesting a meeting with a salesperson. A comprehensive social media marketing strategy can benefit greatly from data enrichment.

Data 120

Data B2B Process Aggregator 120

Convince & Convert

JANUARY 11, 2017

Few digital marketers entirely neglect marketing analytics. The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. Introducing Social Media Attribution.

Social Media 60

Social Media ROI B2B Metrics 60

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Imagine that company A has roughly 3,000 followers on LinkedIn.

B2B 144

B2B Survey ROI Metrics 144

Keyhole.co

FEBRUARY 17, 2023

Promote your brand on social media Social media is a powerful medium for increasing your business’s engagement and boosting sales. Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. Let’s discuss this in detail.

Strategy 52

Strategy Brands Discount Hashtag 52

Rebekah Radice

MAY 4, 2017

We all know that social media success doesn’t happen by accident. That’s where a social media checklist comes in. If you’re ready to better manage your daily social media to-do list, this checklist is what you need. GET YOUR DAILY SOCIAL MEDIA CHECKLIST: DOWNLOAD NOW.

Social Media 60

Social Media Engagement Meme Buy 60

Rebekah Radice

OCTOBER 31, 2018

In fact, the very definition of content marketing makes it feel overwhelming, “Content marketing is a form of marketing focused on creating, publishing, and distributing content such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos, blogs, etc.”

Content 103

Content Marketing Analysis Case Study 103

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

FEBRUARY 15, 2012

Chris Sietsema is Social & Digital Operations Lead at Convince & Convert. He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics.

Content 151

Content Marketing Insurance Metrics 151

Convince & Convert

JUNE 12, 2013

Owned Media: Using Your Permission Marketing Assets. Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). These make great social updates for Twitter or LinkedIn. The White Paper is in his briefcase. Photo Credit: Gorilla Suit.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

OCTOBER 22, 2013

You can connect with Kelsey on Twitter , G+ , or LinkedIn. Social media penetration (total share numbers on-site and across syndication channels). He’s a copywriter at heart but with a secret jones for analytics. You can connect with him on Twitter , LinkedIn , and Pinterest. Immediate conversion events.

Strategy 150

Strategy BuzzStream Content Brands 150

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Social Media Marketing Trends. Social media marketing itself began emerging as a hot trend at the end of 2008.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MAY 19, 2014

My friends over at Social Media Examiner just released their 2014 Social Media Marketing Industry Report. It’s a survey of 2,800 marketers from around the world, asking about their attitudes and plans for social media usage.

Statistics 166

Statistics Social Media Loyalty Mobile 166

Mindjumpers

MAY 21, 2012

We are all very familiar with Facebook, Twitter and LinkedIn. But the term “Social media” is an umbrella that covers much, much more. On Friday, businessinsider.com presented the Buddy Media infographic of the social media marketing landscape as of today. If you know which ones to use when, that is.

Social Media 278

Social Media Overview Marketing Groups 278

The Realtime Report

JUNE 6, 2019

Look for posts that are getting the most engagement from your readers or use the information from your website analytics system to see what posts get the most traffic. Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. Create an eBook or White Paper.

Content 148

Content eBook Engineering Newsletter 148

The Realtime Report

JUNE 10, 2019

Look for posts that are getting the most engagement from your readers or use the information from your website analytics system to see what posts get the most traffic. Take your most popular posts and republish them to other platforms where new people will be likely to see them: LinkedIn. Create an eBook or White Paper.

Content 107

Content eBook Engineering Newsletter 107

Webbiquity SMM

AUGUST 26, 2010

Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner.

Advertising 215

Advertising Facebook Marketing B2B 215