What Keeps The Chief Marketing Officer Awake At Night? - Part 3
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OCTOBER 30, 2013
As data and analytics take a more predominant role in business decisions, marketers are going to face a world where IT (both hardware and software) to operationalize the department of marketing is going to hit some exponential growth curves. Look no further than the iPad for proof of this. Can we get the CMO and CIO to shack up?
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