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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

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A healthcare team’s guide to HIPAA compliance on social media

Sprout Social

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

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How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

Insurance agents make a living out of their gift of the gab. I wanted to see if their social media accounts were anything like that, and how much engagement they get. Before jumping to any conclusions based on just the number of Posts, let’s consider the engagement that these brands get on Social Media. Engagement.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

Social media for financial services is a rapidly growing sector. Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. Why is social media essential for financial services? What are the benefits of social media for financial services?

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Top 21 Pongal social media posts

Unmetric

The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. Take a look at the top 21 social media posts of 2018 around Pongal which can help inspire ideas for your 2019 Pongal social media campaigns.

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How to Become a Successful Social Media Consultant

Sprout Social

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. If you need writing, social, or marketing/comms help, I’m taking clients! What do social media consultants do? This career takes time and work.

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Social media listening examples that will help you unearth better insights

Sprout Social

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Then, dig in further.

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