With the current overfocus on influence metrics, companies and nonprofits are left to wonder at the digeratti’s navel gazing via participation scores. While influencers play a role in social media, for a company or nonprofit that role is ultimately very small. After the influencer “graces&# everyone with their presence, the organization’s community remains. There’s a series of tools that can help like Facebook Insights, Google Analytics loyalty measures, AddThis Analytics , and a small group of emerging hybrid solutions like Badgeville. MORE >>

” But the majority (53%) say they don’t know when they will be investing in solutions that support big data analytics. These findings are from a survey conducted jointly by Teradata Aster , Mzinga , and the  Center for Complexity in Business (CCB) at the University of Maryland  to provide insights into the adoption, use and current state of social business software and big data analytics in businesses. What’s new is that most companies also don’t understand the concept of realtime analytics and have a strategy for investing in the tools to support it. MORE >>

'Use these platforms to manage, measure, and analyze your social media marketing initiatives. These 50 tools distill data in ways that are relevant to your social media marketing plan, enabling you to figure out how to succeed with your audience. Alterian/SDL ($) | Alterian is now SDL, an integrated platform that blends the marketing analytics, campaign management, and social media capabilities from Alterian with those of SDL. Includes detailed analytics for all your posts. NUVI ($) | Real-time display of conversations that weight influence and sentiment. MORE >>

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery. picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Most commonly used hashtags during the August 15th downpour. MORE >>

pamorama marketing, life, social media Home About Bookshelf Links Contact Use Google Analytics to Track Inbound Links From Social Media Profiles by Pam Dyer on March 23, 2010 Share You can track referrals from Facebook or Twitter in Google Analytics , but what if you want to track specific links within your social media profiles to measure their effectiveness? 1: Create a trackable link Head over to Google’s URL Builder to create a URL that can be tracked separately in Google Analytics. Google Analytics takes about a day to begin reporting the referrals. MORE >>