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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., blogs, microblogging sites, social networks, etc.).

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

But the same general approach applies to any industry. Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. You can also use Topsy Analytics to compare profiles, domains or keywords and see what content has received the most links.

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You Become What You Measure

Social Media Strategery

These three seemingly incongruous industries are actually suffering from a situation that will soon face the PR industry as well. “On a managerial level, once the quants come into an industry and disrupt it, they often don’t know when to stop. They’re all suffering from quant overshoot.

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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Stumble upon something good? Share it on StumbleUpon.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it). After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. Everyone in this industry needs to sharpen their messaging and be more specific about what they do. Further, every company has analytics at some level. Where is this chatter occurring?”

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All Acquisitions, All the Time

Net-Savvy Executive

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. This time, it's KANA Software and Overtone , in a combination that's all about integrating customer service and analytics. It's certainly spiced up my recent conversations with people in the industry. Here we go again.

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