Unmetric
MARCH 2, 2017
However, for some industries like Pharma, the number of regulations around publishing content makes maintaining a solid social media presence complex. We’ve tracked the trends in the pharma industry and best practices for social content publishers. Benchmarking against the industry and other brands gives your own metrics more context.
Sprout Social
MARCH 19, 2024
Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?
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Techipedia: Tamar Weinberg
APRIL 7, 2014
The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Google Analytics. Custom Social Media Reports for Google Analytics. Twitter Analytics. Drive more pre-qualified patient referrals.
Talkwalker SM
APRIL 28, 2016
In the past, a brand from the pharmaceutical industry for example would see most posts talking about drugs, illness and treatments typically tagged as negative. Now, using the tagging feature, you can improve the accuracy of your opinion mining on results and also apply this rule to future results to save time and resources.
Talkwalker SM
MAY 11, 2016
Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.
Webbiquity SMM
MAY 3, 2011
Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications.
Digimind
OCTOBER 16, 2019
Most recently, Bruce has been leading the Digital, Social and Analytics Center of Excellence for MSD Asia Pacific. Bruce has made significant successes in his digital and social media transformation roles across the businesses and people he has worked with.
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