Bill Hartzer

FEBRUARY 15, 2012

A Dallas interactive agency is currently seeking an experienced PPC Marketing Specialist to join our Paid Search team. This individual will be responsible for managing paid search accounts across major search engine platforms such as Google AdWords, Microsoft AdCenter and Yahoo! Search Marketing.

Engineering 113

Engineering Paid Search Adwords SEO 113

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Print, radio and TV ads. Display advertising. Sponsored content.

Sentiment 97

Sentiment Metrics Hashtag Review 97

Bill Hartzer

AUGUST 25, 2012

ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. The candidate will be responsible for: - Ensure that paid search campaigns are properly launched and maintained.

Engineering 102

Engineering Automotive Marketing Insurance 102

Oktopost

APRIL 22, 2019

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. However, the most common attribution platform, Google Analytics, has no idea what happens in Facebook ads, and Facebook Analytics has no understanding of the Google programmatic exchange.

Software 101

Software Marketing Analytics B2B 101

Firebelly

JULY 1, 2010

  This hasn’t gone unnoticed by thestruggling television industry. Over the past several years, almost every major TV networkhas developed an online presence. Many of them offer streaming videos and oftenfull-length episodes on their websites.

MySpace 140

MySpace Paid Search SMS Syndication 140

Firebelly

FEBRUARY 10, 2010

Attendees will gain first-hand experience using new media tools and social media applications, tools, and services from some if the top experts in the industry. The first item of business? Create a promotional video for their inaugural Social Media Optimization Summits where people can See It.

Social Media 100

Social Media Paid Search SMS Syndication 100

Firebelly

FEBRUARY 24, 2010

The insurance industry has the most Twitter accounts (13). This represents a six percent increase over the 2008 study. 86% of these blogs (93) link directly to a corporate twitter account, a 300% increase over the 2008 study. The number one ranked company, Exxon Mobil, does not have a Twitter account.

Social Media 165

Social Media Twitter Paid Search Study 165

Twist Image

JULY 1, 2015

If a brand needs to implement a brand new data and analytics platform, who initiates, makes the call and handles the implementation? It's harder to do this in a world where a paid search result can often generate more activation than a television spot. As someone on the agency side of this industry, it's even more perfect.

Marketing 40

Marketing Paid Search Analytics Advertising 40

Bill Hartzer

FEBRUARY 24, 2011

. • Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. Collaborate with strategists, technologists, creative and social media experts who are known by the industry to be driving new ideas in online marketing. o Thorough keyword research / selection. o A/B testing.

Engineering 106

Engineering Marketing Paid Search Adwords 106

Kikolani

MAY 17, 2013

From the Pros: 7 Advanced PPC Tools – Trada worked with PPC industry pros to collect the most impactful, often underrated tools that will make your job easier by giving you a more informed, effective and profitable paid search marketing program.

Mashup 134

Mashup Resources Google Domain Name 134

Twist Image

JANUARY 21, 2014

At this moment in time, human beings should be looking towards real-time opportunities with analytics. Putting big data aside for real-time analytics. The problem with real-time analytics. They very well may be, but the trick is to leverage all of this data, analytics and performance in a way that machines can''t.

Data 95

Data Analytics Advertising Engineering 95

Firebelly

JULY 22, 2010

In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR. The service was questionable.

Social Media 188

Social Media Paid Search SMS Syndication 188

Techipedia: Tamar Weinberg

MARCH 20, 2012

How to do that varies by industry, but this probably means you should have a developed email marketing program, an active Facebook page, and a phone number with great customer support people answering it. For others, like paid search, manual optimizations require the consistent collection of data.

Advertising 172

Advertising Questions CPA ROI 172

Sprout Social

JANUARY 2, 2019

From social selling to advanced analytics, social-savvy brands have more opportunities than ever to sell directly to their audience. Regardless of your industry or audience, this approach to planning can work for you. These metrics can be found in Google Analytics. Paid social. How to use this social media marketing plan.

Campaign 111

Campaign Social Media Metrics Trends 111

Freelance Social Media

OCTOBER 6, 2008

Industry CSS Globe DesignRelated DevelopersNiche Hacker News Slashdot Tweako SWiK Teens eCRUSH eSpintheBottle Profile Heaven Student.com Stardoll Teenwag Travel/Vaction TravBuddy Travellerspoint Trip Advisor Woophy Video Broadcaster Friction.tv

Sites 140

Sites Social Media CiteULike Newsvine 140

Firebelly

MARCH 5, 2010

Social Capital: The Currency of the Social Economy By Brian Solis Like any form of capital, Social capital rises and falls with the market and the individual to which it’s governed by the state of the industry and affected by the state of corresponding affairs.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

FEBRUARY 26, 2010

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. Here are 5 news items or blog posts that I wouldnt want you to miss: 1. The world’s largest social network now own the patent for the news feed.

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Bill Hartzer

DECEMBER 4, 2009

A plethora of companies will be on hand to demonstrate the latest in search engine marketing tech, and grandly display highly guarded secrets to dominating your niche with SEM. Some of the topics covered will include search engine optimization (SEO), paid search advertising, analytics, social media marketing, and much more.

Engineering 113

Engineering Hotels Skills Technorati 113

Techipedia: Tamar Weinberg

JANUARY 15, 2008

In addition to a bit over overlap from my previous post, Matt covers other categories pertinent to search marketing, including local search, search technology (e.g. small business, analytics (he dedicates a whole section to this one!), rants, and funny posts about the search marketing industry in general.

StumbleUpon 100

StumbleUpon Marketing MySpace Yahoo 100

Webbiquity SMM

JANUARY 2, 2013

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( Companies in these industries are also the most likely to have formal content marketing editorial calendars.

Social Media 245

Social Media B2B Marketing SEO 245

Sprout Social

SEPTEMBER 1, 2021

Do people consider your company a leader in the industry? Share of voice is a measure of the market your brand owns compared to other brands in the same industry. Which brand is dominating the conversations in your industry? First, you need a list of main keywords relevant to your industry. What is share of voice?

SEO 144

SEO Social Media Metrics Sentiment 144

Buffer Social

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. Organic search traffic Organic search traffic refers to how many page views are generated by non-paid search results.

Metrics 98

Metrics Content Marketing Newsletter 98

Keyhole.co

MAY 18, 2023

The average conversion rate is 9.21% across industries. The average Facebook Page in the retail industry receives 974,000 monthly impressions. The average Facebook Business Page in the retail industry receives 974,000 monthly impressions. Explore Your Detailed Facebook Analytics Instagram 21.

Statistics 59

Statistics Social Media B2B YouTube 59

Hootsuite

JUNE 13, 2022

Looking to establish yourself as a leader in your industry? Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. It’s usually measured as a percentage of total mentions within an industry or among a defined group of competitors. What is share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Webbiquity SMM

MAY 3, 2016

There are a wide range of monitoring, listening, and analytics tools available to answer the first type of question. A very good spying tool where you can see your competitors website analytics.” ” — RazorSocial (Social Media Analytics). increasing social engagement, website traffic over time, etc.) 3) BuzzSumo.

Tools 100

Tools Sample Samples Price 100

Kikolani

SEPTEMBER 13, 2013

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business.

Marketing 126

Marketing Paid Search Mashup Forums 126

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. An effective B2B Search Marketing strategy leverages both SEO and SEM (via PPC).

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

JANUARY 19, 2011

How to use search to shield your brand from negativity by iMedia Connection. How to use search to shield your brand from negativity by iMedia Connection. making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. The best 159 social websites by Populair.

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

MARCH 28, 2016

What: “All Traffic” (from Google Analytics) will show you how many people visited or engaged with your site in total. How to Measure: First, enter your Google Analytics dashboard. everyone with Android phones) falls under a privacy policy that restricts keyword information from appearing in Google Analytics. Returning Visitors.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Convince & Convert

MAY 10, 2012

Mapping Pinterest referrals to onsite conversions is as simple as a custom report in Google Analytics. I would imagine everyone listening to this broadcast has Google Analytics on their website, and maybe a lot of these people even ask themselves whether or not Pinterest is moving the needle for their business.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

AUGUST 3, 2015

But with a mediocre skill set and near zero understanding of the industry, I failed. Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). This blog has excellent resources on PPC tools, AdWords video lessons, comprehensive guides, advanced strategies, and industry news.

Adwords 60

Adwords CPC Marketing Retail 60

Webbiquity SMM

FEBRUARY 10, 2015

01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. The three most sought-after types of content by business buyers are comprehensive industry/category surveys and studies (52%); technical details about products and solutions (44%); and analyst reviews or recommendations (43%). DashBurst ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Local SEO Tracking: How to Track Offline Conversions : Whether it’s by custom URLs or custom phone numbers, offline conversions can be tracked thanks to a bit of analytics know-how. 13 Must-Have Tips for Local Search Marketing : If you represent a small business in a physical location and want big visibility, this guide will help.

Marketing 264

Marketing SEO Case Study Small Business 264

Razor Social

DECEMBER 21, 2016

In just two years, marketing automation has grown from being a $500 million industry to a $1.2 Analytics and Testing. Testing, analytics, and optimization of your marketing activities are critical to success. Testing, analytics, and optimization of your marketing activities are critical to success. Google Analytics.

Tools 40

Tools BuzzStream Marketing Template 40

Techipedia: Tamar Weinberg

JANUARY 5, 2009

This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics. Blog Metrics: Six Recommendations for Measuring Your Success (Occam’s Razor): Web analytics wizard Avinash Kaushik shares ways to see how you’re successful in your blogging efforts. It’s not too late! But is it Spam?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Local/Mobile Search. This is good stuff from the biggest experts in the industry. Social Media (and Beyond): Small Business. SEO: Strategy.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

AUGUST 19, 2016

The big thing they want to measure here is not just, “I ran this paid search ad on Google and I got this sale, therefore I’ve got revenue ROI.” ” Digging into that why, that’s still very much a human analytics process and we always say it’s not just the report. You may have heard of them.

Engagement 60

Engagement Questions Organization Process 60