[Research] The Influence of AI on GTM Strategies
Convince & Convert
MARCH 7, 2024
Two-thirds of GTM leaders say AI is also highly effective for market research, analysis, measurement, and analytics. Insight #5: Evolution of AI for Marketing Initially, marketers used AI primarily for content creation and predictive analytics, and just over one-third (37%) used AI for chatbots or virtual assistants.
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