Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

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Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. What I like about the new analytics is that it will allow users to track their personal performance (if they have goals associated – thought leadership, eyeballs, etc.)

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JANUARY 8, 2014

It was an easy thing to build out and the 1:1-to-many conversations looked great on paper in presentations and garnered a lot of industry-wide Atta-boys and high fives. One reason I feel strongly about this is due to Facebook’s Insights (Facebook’s analytics tool).

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Meme Real Estate MySpace Organization 54

Jeff Esposito

JULY 9, 2010

The email marketing companies started the buying frenzy and other industries have followed suit. For Marketwire (client of theirs) this gives them analytics that take a deeper dive into social releases and provide a better offering for their client. Sysmos Acquired by Marketwire – Now this news was not surprising at all.

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Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

OCTOBER 1, 2010

Measuring Real People vs. Normal Analytics – measurement is a popular topic for all kinds of industries. – This is an entertaining piece that calls a spade a spade and really made my day so enjoy as it will brighten yours as well. This post takes a look at measuring real people and brings up some great points.

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Metrics Comparison Social Media Project 26