Direct Marketing Observations

JANUARY 12, 2018

Knowing your industry backwards and forwards becomes one of your biggest strengths; and yes, ideally industry expertise should extend from the c-suite all the way down to the lower junior or new hire levels. Are they an industry resource? Could you do it? I look for practitioners. I look for ‘normal’ activity.

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

DECEMBER 16, 2016

It’s rather interesting in that you can track my thinking in the tech industry in 2016 and see how much we might be thinking about it in 2017. Search Analytics. Google analytics. Mobile analytics is so crucial. But… Instead, here are things I’ve written in my Moleskine over the past 12 months.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

APRIL 19, 2010

keeping current on a competitor or industry. Tags: social media monitoring analytics marc meyer web analytics listening and monitoring. Time elapsed: 30 seconds. 2) Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic. Time to set up: 5 minutes.

Tools 179

Tools Analytics News Google 179