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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

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14 Steps to Hosting a Successful Webinar

Convince & Convert

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. For instance, we did a webinar about Google analytics. Rather than call it “Advanced Analytics,” we called it, “The Lies and Truths of Google Analytics.” Choose a topic and a headline that has great search potential.

Hosting 161
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Unleash Your B2B Sales Superpowers with Artificial Intelligence

Pam Moore

Discover Gold With AI Analytics: Dive into the treasure trove of actionable insights. HubSpot CRM: From lead scoring to content personalization, it's your AI toolbox all in one place. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more!

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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. For that, you can look to your analytics. Webinars can be a powerful tool at any stage of the customer journey. How To Videos.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Arrange interviews, webinars, and panel discussions at industry events. For example, as shown in the above post , Hubspot Academy executive and educator Mark D.

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Sales enablement and marketing: How to support your reps with data

Sprout Social

E-books, webinars and other lead magnets. Attending a webinar. If you’re tracking your customers in a CRM such as HubSpot or Salesforce (see below), you can more easily track where folks are coming from and how they behave once they engage with your business. How-to videos. Case studies. Customer reviews and testimonials.

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30 Killer Resources to Learn Content Marketing

Writtent Blog

Make it Count: Content Marketing Analytics. Image credit: HubSpot. HubSpot’s all-in-one eBook “kit” includes some of their most valuable resources, including 100 content marketing ideas, a brainstorming guide, and much more! The Ultimate Webinar Checklist. Running your first webinar? Are you measuring enough?