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The Social Media ROI Debate

Webbiquity SMM

Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Interactive Minnesotan skilled in web strategy, conversion rate optimization (CRO), e-commerce, SEO, social media, QR codes (she knows a lot about QR codes), design, UX, analytics and inbound marketing. Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. @aschottmuller.

Twitter 279
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

more website traffic driven by social media) and 2) actionable analytics (measures that enable you to determine whether you should do more a specific activity, do less, or do it differently). Salesforce.com ), marketing automation tools and web analytics packages. Geographic/language coverage. Monitoring beyond social media.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Lisa also recently authored a guest post here on web analytics and lead scoring. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012.

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