Remove Analytics Remove Hubspot Remove Marketing Remove Metadata
article thumbnail

HubSpot vs. Marketo: Which is Better?

Oktopost

What does this have to do with marketing automation software? Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all?

Hubspot 111
article thumbnail

11 best social media listening tools

Unmetric

Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. HubSpot isn’t a social media listening tool. Not just that, Clarabridge provides deep analytics to understand the context of these mentions of your brand.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 Brand Marketing Solutions

Oktopost

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62
article thumbnail

How to Optimize Your Content for Authorship Success

ProBlogger

While AuthorRank hasn’t officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally. Metadata on Twitter. Twitter Cards enable you to attach media to Tweets that link your content: It’s social’s all-important metadata. How do we know?

Content 54
article thumbnail

The Top 10 B2B Marketing Software Solutions

Oktopost

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

B2B 113
article thumbnail

How to Craft the Perfect Post on Facebook, Twitter and Instagram

Buffer Social

Continually measuring your ROI and social analytics. Apply best social media marketing practices and enjoy greater customization of posts with Tailored Posts in the Buffer browser extension. When you share a link to Facebook, the image specified within the webpage’s metadata will be pulled into your post automatically.

Instagram 111