Waxing UnLyrical

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Connecting Your Business Blog with Your Readers (How-to)

Waxing UnLyrical

When you look around at your blog and analytics, what do you see? Neil Patel , a thought leader in the blogging and digital marketing verticals, runs in-depth tests to prove or disprove online marketing techniques. They sink more money into their blog than you have for your entire marketing budget. No comments.

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Monday Roundup: Email Metrics

Waxing UnLyrical

5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). Why: “When it comes to analyzing the performance of an email marketing campaign, many marketers turn to opens and clicks as a means of measuring success. Email Marketing: Campaign Analysis, Metrics, Best Practices.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These free digital marketing tools are like an in-house design team. Free Digital Marketing Tools for Content Marketing Support. With the Hubspot Blog Topic Generator. Luckily, in many cases, these resources do exist.

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