Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation? What are examples of marketing automation?

Team 109

Team Hubspot Marketing SMS 109

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

AUGUST 17, 2022

Likewise, native social analytics primarily focuses on direct @mentions and @tags. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. The platform also uses hashtag analytics to highlight influential accounts, posts and conversations around any given topic.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

AUGUST 16, 2023

Analytics and reporting capabilities You need to be able to measure the impact of your social media efforts, and it’s simply easier when all of your tools (calendar and reporting alike) are in one place. For sales folks who live and breathe in the HubSpot CRM, this makes taking care of social media tasks convenient.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

JANUARY 11, 2024

Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). The platform is up-to-date with self-service AI features such as predictive analytics and generative responses which can easily be edited by reps before being sent out.

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. One of the most persistent social media marketing myths is that only certain industries can have a “fun” social presence. — HubSpot (@HubSpot) September 21, 2022. Social listening.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. How data and analytics impact public relations.

Statistics 107

Statistics Skills Analytics Press Release 107

Social Media Strategies Summit

JULY 28, 2022

The Education sector is an ever-evolving industry, and that’s what makes it so interesting. If I had to go back ten years and give myself advice, it would be to accept that this is not a static industry. I am a huge advocate for CRMs, HubSpot in particular. It comes down to what we at Pink Orange value: experience and diversity.

Education 190

Education Authentication Team Hubspot 190

Koka Sexton

AUGUST 11, 2023

According to HubSpot, the number one sales challenge of this coming year is just that – standing out against the competition. Advanced metrics and analytics provide the opportunity to track your progress and understand how to break through the noise of the competition.

Data 52

Data Loyalty Metrics Hubspot 52

Oktopost

JUNE 17, 2020

With sales automation tools capturing more information and painting a more complete picture of customers and leads in your CRM, you’ll also have access to better data, better reporting, and more insightful analytics. Now we are ready to meet the top movers and shakers in the sales automation software industry. Hubspot Sales.

Tools 98

Tools Hubspot B2B Price 98

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Unmetric

AUGUST 28, 2019

With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. This will give you a broad view of who’s talking about you, what your competitors are talking about, and what’s trending in your industry.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Waxing UnLyrical

JUNE 24, 2019

Micro influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. Then utilize Google Analytics to understand the effectiveness of your campaign. “We The Case for the Micro Influencer Dance.

Influencer 237

Influencer Authentication Survey ROI 237

Keyhole.co

NOVEMBER 29, 2023

However, this is not the only case with other industries and niches. YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. A few tracking platforms might only give you analytics once you reach a certain number of views or subscribers. Is your video lengthy or short? to 4:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Buffer Social

SEPTEMBER 5, 2023

Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration. In-depth analytics experience The ability to own and deliver a significant ROI is a non-negotiable skill for a social media executive.

Social Media 90

Social Media How To Skills Hubspot 90

Tweaklibrary

MAY 21, 2020

“Analytics is used to analyze the A to Z of active viewers of your business sites and blogs.” SaaS analytics tool can monitor your customer activity, increase your client’s engagement with the site, and can enhance customer satisfaction with your service. Best Saas Analytics Tools: 1. Google Analytics.

Analytics 24

Analytics Tools Hubspot Software 24

Keyhole.co

SEPTEMBER 20, 2023

With a solid online identity, a brand can: Earn its audience’s trust and credibility as a business Mitigate negative feedback before escalation Position itself as an expert in the industry Build a global recognition But it takes years to build a reputation and only a moment to destroy one. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Unmetric

NOVEMBER 4, 2019

Social media analytics tools provide key data insights into your brand’s social media performance to help fine-tune your marketing strategy. By leveraging social media analytics tools one can monitor mentions of your brand, perform campaign analysis, stay ahead of topics trending in your industry, get competitor intelligence and much more.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Oktopost

JULY 22, 2021

Then you can manage all of your interactions and analytics from within the familiar environment of your CRM. When people talk about your industry, brand, or products, Social CRM allows you to gather valuable insights and feedback — or even join in the conversation — while the conversation is ongoing. Data analytics and reporting.

Social CRM 96

Social CRM B2B How To Patterns 96

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Include skills that are relevant to your industry and that align with your career goals. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

APRIL 11, 2016

The antiperspirant company utilized Lightwave, a new bio-analytics technology that measured everything from reactions to buzzers, to the crowds doing the wave. ” For years, HubSpot has been praised for its laid-back, open-space culture.

Conversation 60

Conversation Hubspot Hashtag Sports 60

Audiense

JANUARY 25, 2018

The challenge is several marketing tools categorize influencers by industry and community size. Unfortunately, this does not take into account how relevant these industry leaders are to an audience let alone a specific segment. Performance Measurement.

Crimson Hexagon 111

Crimson Hexagon Influencer Campaign Tools 111

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. This is a good way to see how you compare, and can also be helpful in identifying industry standards, trends, and threats.

Social Media 113

Social Media Strategy Guidelines Template 113

Pixlee

SEPTEMBER 22, 2021

Why Should You Care About Social Media Analytics? Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. In this article, you’ll learn the importance of social media data and how to use it to your advantage.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Why Should You Care About Social Media Analytics? Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. In this article, you’ll learn the importance of social media data and how to use it to your advantage.

Data 52

Data Social Media UGC Sentiment 52

Later

FEBRUARY 16, 2021

In fact, a 2020 Hubspot study found that traffic from LinkedIn resulted in a higher visitor-to-lead conversion rate than traffic from Twitter or Facebook. Use LinkedIn Analytics. #1: By using industry keywords and relevant images, you’re more likely to draw in a relevant and engaged following. 8: Make Use of LinkedIn Analytics

LinkedIn 70

LinkedIn Hashtag Insurance Hubspot 70

Jason Yormark

JULY 19, 2012

I’m a very analytical person. After this, you want to make sure you are writing great content about topics related to your industry, customers and services or products. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here.

Engineering 246

Engineering Paid Search Directory Hubspot 246

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Choose up to three hashtags, including those that are commonly used in the industry or ones that your target audience would use to search to find you. Moreover, it helps build connections in your industry.

B2B 130

B2B LinkedIn Strategy Brands 130

Keyhole.co

JUNE 9, 2023

Industry standards The industry you’re in can also impact the best time to post. Also, do check out your competitors’ analytics ! Hubspot did a survey with over 1000 social media marketers. However, it's important to note that the optimal posting time can vary depending on your specific audience and industry.

Facebook 52

Facebook Guidelines Activities Feed 52

Sprout Social

JULY 14, 2023

Decreased sales and revenue Most concerning of all, in the HubSpot 2023 Sales Trend Report , 52% of leaders say low revenue is the biggest impact of misaligned sales and marketing functions. The marketing team can provide sales with insights about target customers, their challenges, desires and industry trends.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Convince & Convert

FEBRUARY 28, 2012

Digital marketing has revolutionized the industry, and the job market. Hybrid professionals are trained to deliver services across search, mobile, social, content, analytics, web, PR, and email marketing. Selective consumption is the basic principle behind inbound marketing, the philosophy made popular by HubSpot.

CPM 137

CPM Compete Marketing Hubspot 137

Oktopost

JUNE 14, 2021

Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . Guest posting is the art of creating a blog post for another popular and organically visited blog within your industry. . This present approach has a better chance of converting an audience into leads.

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

NOVEMBER 11, 2021

Many of Sprout’s integrations come at no additional cost, rather than the exorbitant fees per integration that are common in our industry. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Sprout’s Google Analytics and Bitly integrations bake this link creation step into your publishing workflow.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. Here’s an example of a content calendar from Hubspot created using spreadsheets to track and manage marketing content: To create a content calendar with more advanced features, try a project management tool.

Content 81

Content Collaboration Project Template 81

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. In essence, social listening is all about extracting answers to key questions about your industry and using this to define how you will create content for lead generation.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

MARCH 27, 2018

Use your analytics. One of the best ways to find out what your audience likes (or what works for you) is to use your analytics. Your social media analytics can tell you what’s working and what’s not. Here’s how to find your top posts with the native analytics in Facebook, Instagram, and more.

Content 110

Content How To Overview Analytics 110