Sherrilynne Starkie

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How a social media consultant can help your business

Sherrilynne Starkie

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Certifications from HubSpot and Hootsuite show inbound marketing and social media management expertise. Automation and workflows such as Asana, Trello, Hootsuite, Buffer, BuzzSumo, Marketo, Hubspot, etc.

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Must have digital skills for PR pros

Sherrilynne Starkie

This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. With Analytics certification demonstrates the ability to understand data and provide insight. HubSpot and Hootsuite both offer certification too.

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Top five: Linkedin keeps getting better

Sherrilynne Starkie

Hubspot has published this great tutorial on how to implement this new analytics tool. LinkedIn’s Website Demographics is a free tool that allows website owners to monitor which LinkedIn users are visiting. It provides fantastic insight to guide content and advertising campaigns.